Category Archives: training innovation

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

Your Innovation ‘Ears’ – 5 tips for innovation and creativity

Posted on January 23, 2012 by andy

Do you know what the most important part of your body for innovation and creativity is? You will most likely say the brain. But I would suggest it is your ears. I use the word ears in plural because they … Continue reading →

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What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

How to Brainstorm

Posted on October 20, 2011 by andy

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful … Continue reading →

Posted in Brainstorming, business innovation, creativity innovation, creativity workshop, group facilitation, Ideas, innovation consultant, training creativity, training innovation, Uncategorized | Tagged , , | Leave a comment

Two episodes don’t make a series

Posted on October 18, 2011 by andy

In my teachings on creativity and innovation I highlight how challenging assumptions is at the heart of creativity and innovation: if you want to challenge the status quo you need to identify, dismantle and re-build, or create new assumptions to … Continue reading →

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Final quarter of 2011: Last chance to plan your Goals for the year

Posted on September 2, 2011 by andy

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year … Continue reading →

Posted in Brand You, business strategy, creativity innovation, innovation consultant, strategic business planning, training creativity, training innovation, Uncategorized | Tagged , , , , | Leave a comment

Our ‘broken society’ needs a ‘Peter Beardsley’ and a ‘Waddle’

Posted on August 19, 2011 by andy

Talk of the UK being a ‘broken society’ makes me angry. A failure to put things in perspective may cost us dearly, economically, socially, emotionally – and creatively. Prior to the recent ‘highly localised riots in three main English conurbations’ … Continue reading →

Posted in adversity quotient, Brand Story, creativity innovation, cultural regeneration, Happiness, innovation consultant, Learned happiness, Regeneration, riots, training creativity, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

Creative talent get business planning help

Posted on July 18, 2011 by andy

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley … Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, cultural regeneration, innovation consultant, Regeneration, strategic business planning, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

DLT, Burmese Nobel peace prize winner, and your business strategy

Posted on June 23, 2011 by andy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield … Continue reading →

Posted in Brainstorming, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, innovation consultant, innovation entrepreneurship, strategic business planning, training creativity, training innovation | Tagged , , , , , , , , , | Leave a comment