Category Archives: training innovation

Friday 13th meme for hire

Posted on July 13, 2012 by andy

It’s here again – Friday the 13th. And are you making the most of it – or adding it to your meme armoury? Continue reading →

Posted in Innovation, memes, training creativity, training innovation | Leave a comment

A major new resource for innovation and creativity

Posted on June 20, 2012 by andy

I have produced for the Chartered Institute of Public Relations (CIPR) a downloadable Innovation & Creativity Toolkit as part of a major drive by the Institute to transform innovation and creativity skills for its members. The Institute is providing a … Continue reading →

Posted in creativity, creativity innovation, creativity workshop, Innovation, Managing the Creative PR team, training creativity, training innovation | Tagged , , | Leave a comment

7 tips for Kanter’s Law – everything looks like a failure in the middle

Posted on May 9, 2012 by andy

All of us must have experienced Kanter’s Law: “Everything can look like a failure in the middle.” The great innovation writer Rossabeth Moss Kanter highlights how everyone loves inspiring beginnings and happy endings. It is in the middle however, where … Continue reading →

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How to boost your creativity while you are driving

Posted on April 17, 2012 by andy

When it comes to driving habits most of us confess to listening to music, even getting angry with other motorists but few of us take advantage of the great opportunity behind the wheel – to think up new ideas. Some … Continue reading →

Posted in Automobile Association, creativity, creativity innovation, Creativity while driving, Innovation, training creativity, training innovation, World Creativity and innovation Week | Tagged , , , , , | Leave a comment

How the end of the world cheered me up + innovation and creativity

Posted on March 29, 2012 by andy

Heard disturbing news on how amateur scientists can now cook up their own DNA. I instantly concluded this means the end of the world: the Frankenstein vision of an uncontrollable DNA strain/virus sprang to mind. I also took reassurance from … Continue reading →

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Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

Your Innovation ‘Ears’ – 5 tips for innovation and creativity

Posted on January 23, 2012 by andy

Do you know what the most important part of your body for innovation and creativity is? You will most likely say the brain. But I would suggest it is your ears. I use the word ears in plural because they … Continue reading →

Posted in creativity innovation, innovation consultant, innovation entrepreneurship, training creativity, training innovation, Uncategorized | Tagged , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

How to Brainstorm

Posted on October 20, 2011 by andy

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful … Continue reading →

Posted in Brainstorming, business innovation, creativity innovation, creativity workshop, group facilitation, Ideas, innovation consultant, training creativity, training innovation, Uncategorized | Tagged , , | Leave a comment