Category Archives: Strategic management

Britain must re-brand itself after Olympic success

Posted on August 13, 2012 by andy

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading →

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It’s half time for 2012 – how you doing?

Posted on July 2, 2012 by andy

Wow! We are now over half way through 2012. Now is a great time to take stock of your plans – and crucially how you can make the most of the remaining six months to ensure 2012 is another great … Continue reading →

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‘The Artist’ – lessons for your innovation and creativity

Posted on February 27, 2012 by andy

The triumph of The Artist at the Oscars has profound lessons for innovation, creativity and strategic management. The film scooped five awards including best picture, best director and best actor yet was a silent movie: fundamentally using a technology and … Continue reading →

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Strategic Management: the Creativity Paradox for PR

Posted on February 23, 2012 by andy

Thinking creatively helps you think different. But do you need to think different on how you use creativity in your work? Or even about why and where you use creative thinking? How do we respond to an age where the … Continue reading →

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