Category Archives: strategic business planning

Britain must re-brand itself after Olympic success

Posted on August 13, 2012 by andy

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading →

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It’s half time for 2012 – how you doing?

Posted on July 2, 2012 by andy

Wow! We are now over half way through 2012. Now is a great time to take stock of your plans – and crucially how you can make the most of the remaining six months to ensure 2012 is another great … Continue reading →

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‘The Artist’ – lessons for your innovation and creativity

Posted on February 27, 2012 by andy

The triumph of The Artist at the Oscars has profound lessons for innovation, creativity and strategic management. The film scooped five awards including best picture, best director and best actor yet was a silent movie: fundamentally using a technology and … Continue reading →

Posted in creativity, creativity innovation, Innovation, Painting by numbers creativity, strategic business planning, Strategic management | Tagged , , | Leave a comment

Strategic Management: the Creativity Paradox for PR

Posted on February 23, 2012 by andy

Thinking creatively helps you think different. But do you need to think different on how you use creativity in your work? Or even about why and where you use creative thinking? How do we respond to an age where the … Continue reading →

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Say bye-bye to ‘Middleweight Creativity’

Posted on February 3, 2012 by andy

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run … Continue reading →

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Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

Your New Year’s resolutions need Squeezesteps

Posted on January 2, 2012 by andy

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable … Continue reading →

Posted in Brainstorming, business strategy, creativity workshop, Ideas, innovation consultant, strategic business planning, training creativity, Uncategorized | Leave a comment

Are we letting people – and our Airports – urinate on us?

Posted on October 6, 2011 by andy

As a society, have we lost our ability to be outraged – and react and respond to when we are being taken advantage of? One of my favourite film scenes is from the Clint Eastwood cowboy epic ‘The Outlaw Josey … Continue reading →

Posted in memes, riots, strategic business planning, Stupid Aid, Uncategorized, Yorkshire | Leave a comment