Category Archives: memes

Friday 13th meme for hire

Imagine you are a surfer. Do you just plonk your surfboard on the sea surface and hope somehow you will be propelled forward. It’s obvious you wouldn’t. You don’t need to know much about surfing to appreciate that a key … Continue reading

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How are you telling your Brand Story?

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading

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Twixtmas is here! Give yourself a 5 day ‘happiness workout’

Twixtmas is here! You can transform your personal happiness by doing a five-day work out during the Twixtmas break between the Christmas and New Year holidays. By following some easy-to-do ‘happiness work-out’ tips devised by Professor Richard Wiseman, you can … Continue reading

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The Magic of Twixtmas

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Create ‘binge happiness’ for yourself during Twixtmas

You can transform your personal happiness by doing a five-day work out during the Twixtmas break between the Christmas and New Year holidays. By following some easy-to-do ‘happiness work-out’ tips devised by Professor Richard Wiseman, you can make yourself happier, … Continue reading

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Is Twixtmas the ultimate Epicurean celebration?

Most people associate the word ‘epicurean’ with images of high living, sensual pleasure, a philosophy of the debauchee or the gourmand. Yet, the reality is the original Epicurus – who lived in Ancient Greece between 341-270 BC – promoted a … Continue reading

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Armistice: The meme that cost 11,000 lives

I wear my poppy with pride. I also promote managing word of mouth communications and how need to make you’re your messages sticky – i.e memorable through use of imagery, menomics and other devices – to create effective memes (information … Continue reading

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6 new memes following the film ‘Contagion’ – pass it on

Just seen the new blockbuster ‘Contagion . It depicts a world facing the much anticipated killer virus which raised two thoughts. Firstly, it resurrected the idea I had a for a major national celebration, or thanksgiving, that the recent reality … Continue reading

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The Halloween meme – isn’t it scary you’re not using memes?

  “Daddy what did you used to do on Halloween?” My honest answer would be: “Nothing”. As a child if asked about Halloween I would have probably said: “What’s that?” At the time there might have been a story feature … Continue reading

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Identifying the important and urgent for your word of mouth

Different products or situations will influence the potential for w-o-m. Ideally, products or services need to be: compelling, you want to try it. easy to try without risk visible to potential users. A w-o-m buzz has different impact on different … Continue reading

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