Category Archives: Icon strategy

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

Seagulls miss creative Golden Swan opportunity

Posted on July 13, 2011 by andy

Sometimes a great idea or opportunity can be quite spontaneous. The trick is to both spot and be prepared to run with them. A great example is the story yesterday of the mischievous seat installers at the unveiled Falmer Stadium – … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, Icon strategy, Ideas, innovation consultant, innovation entrepreneurship, Social media, word of mouth | Tagged , , , | Leave a comment

6 lessons from the Egyptian revolution

Posted on June 12, 2011 by andy

What an experience having just visited and worked in Egypt, a country that is going through a political revolution. There were times when I thought I was going to die. I saw my life flashing before me, and thought this … Continue reading →

Posted in adversity quotient, Brainstorming, Brand Story, business innovation, creative profile, creativity innovation, creativity workshop, cultural regeneration, Egypt revolution, Icon strategy, Icons, Ideas, innovation consultant, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized, word of mouth | Tagged , , , , , , , , , | 1 Comment

Cheryl Cole’s 8 creativity and career lessons for brand ‘You’

Posted on June 6, 2011 by andy

The recent sacking of ‘X Factor’ judge Cheryl Cole has valuable lessons for your creativity – and your career. Whether it is a job or an idea, the innovative and creative manager has to learn to deal with setbacks, obstacles … Continue reading →

Posted in Blue Monday, Brand Story, Brand You, business innovation, Cheryl Cole, creativity innovation, Icon strategy, Icons, Ideas, innovation consultant, memes, training creativity, training innovation, word of mouth | Tagged , , , , , | Leave a comment

Tedia Studies: why boredom is good for your creativity

Posted on May 31, 2011 by andy

My call for a new subject of ‘Tedia Studies’ to prepare students for the inevitable mundanities of life has deepened after reading a new major academic text, on boredom. Yes, wake up! The book was about boredom and this blog … Continue reading →

Posted in adversity quotient, Brainstorming, Brand Story, business innovation, creativity innovation, creativity workshop, existential boredom, group facilitation, Happiness, Icon strategy, Icons, Ideas, innovation consultant, innovation entrepreneurship, memes, strategic business planning, Tedia Studies, training creativity, training innovation, word of mouth | Tagged , , | Leave a comment

Why does ‘Titanic’ fascinate us so much?

Posted on April 28, 2011 by andy

While visiting London I came across the major exhibition on ‘Titanic’ at the O2. I pondered: Why is it, 100 years on, the story of how one ship sunk still holds such fascination for contemporary society? There have been other … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, creativity innovation, creativity workshop, cultural regeneration, group facilitation, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, memes, strategic business planning, Titanic, training creativity, training innovation, word of mouth | Tagged , , , | Leave a comment

7 lessons from Eddie Stobart for you

Posted on April 7, 2011 by andy

The death of Eddie Stobart has highlighted one of the UK’s most idiosyncratic brands. The story of how a medium-sized haulage company, essentially offering the same product as its competitors, has become a much-revered British institution offers valuable lessons. Why … Continue reading →

Posted in Brand Story, business innovation, creativity innovation, eddie stobart, Icon strategy, Icons, innovation entrepreneurship, memes, training creativity, training innovation, word of mouth | Tagged , , | Leave a comment

April 1st is Stupid Aid Day: tackling growing bureaucracy and stupidity

Posted on March 31, 2011 by andy

The world is getting more stupid. And there is now something you can do about it on ‘Stupid Aid Day’- appropriately on Friday April 1st-. This is a chance for everyone to fight back against ‘the Computer says No’ moments … Continue reading →

Posted in April 1st, Brainstorming, Brand Story, business innovation, creativity innovation, creativity workshop, group facilitation, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, memes, strategic business planning, Stupid Aid, Stupid Aid day, training creativity, training innovation, Twixtmas, word of mouth | Tagged , , | Leave a comment