Category Archives: creativity workshop

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

Your New Year’s resolutions need Squeezesteps

Posted on January 2, 2012 by andy

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable … Continue reading →

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Could you do a George Papandreou?

Posted on November 7, 2011 by andy

Could you do a George Papandreou? By which I mean could you take a really big decision that would be deeply unpopular with others – or with key individuals? My reading of his actions was that he realised at the … Continue reading →

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6 new memes following the film ‘Contagion’ – pass it on

Posted on November 3, 2011 by andy

Just seen the new blockbuster ‘Contagion . It depicts a world facing the much anticipated killer virus which raised two thoughts. Firstly, it resurrected the idea I had a for a major national celebration, or thanksgiving, that the recent reality … Continue reading →

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How to Brainstorm

Posted on October 20, 2011 by andy

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful … Continue reading →

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Two episodes don’t make a series

Posted on October 18, 2011 by andy

In my teachings on creativity and innovation I highlight how challenging assumptions is at the heart of creativity and innovation: if you want to challenge the status quo you need to identify, dismantle and re-build, or create new assumptions to … Continue reading →

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Discovering one’s inner eye

Posted on October 14, 2011 by andy

Mars – or the inner eye of Andy                           I often allude to each of us having an ‘inner eye’ – an ability to observe our reality in … Continue reading →

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Why creative people need to give themselves a ‘Chris Waddle’

Posted on August 8, 2011 by andy

  If you want to achieve anything in life, every so often you need to give yourself a ‘Chris Waddle’. Let me explain. The other day a friend of mine let himself down badly. He had an important sales presentation … Continue reading →

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Seagulls miss creative Golden Swan opportunity

Posted on July 13, 2011 by andy

Sometimes a great idea or opportunity can be quite spontaneous. The trick is to both spot and be prepared to run with them. A great example is the story yesterday of the mischievous seat installers at the unveiled Falmer Stadium – … Continue reading →

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