Category Archives: creativity innovation

Make your New Year’s resolutions happen by using Squeezesteps

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable … Continue reading

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The Olympic Opening ceremony unsung heroes: the client

Danny Boyle – or Sir Danny Boyle as I shall insist on calling him until it’s officially confirmed – has made a phenomenal creative statement with his Olympic opening ceremony. His creative genius in redefining the Opening Ceremony is widely … Continue reading

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South Africa bound

I’m looking forward to being a speaker at the 5th International Public Relations Congress at the Sandton Convention Centre, Johannesburg, South Africa from July 23rd to 26th. The event is organised by the International Public Relations Association, African Public Relations … Continue reading

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It’s half time for 2012 – how you doing?

Wow! We are now over half way through 2012. Now is a great time to take stock of your plans – and crucially how you can make the most of the remaining six months to ensure 2012 is another great … Continue reading

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A major new resource for innovation and creativity

I have produced for the Chartered Institute of Public Relations (CIPR) a downloadable Innovation & Creativity Toolkit as part of a major drive by the Institute to transform innovation and creativity skills for its members. The Institute is providing a … Continue reading

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56Up & your Innovation, Creativity and Brand

I have a particular interest in the documentary TV series ‘56Up’; three of the girls featured in the ‘experiment’ were at the same school, as me in the East End of London. The series is not only of personal interest … Continue reading

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Innovation and Creativity Toolkit – launch activities

  Andy Green in Scotland Marking the countdown to the launch of the CIPR Innovation & Creativity Toolkit I have produced – I am doing a series of events across the UK. Continue reading

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7 tips for Kanter’s Law – everything looks like a failure in the middle

All of us must have experienced Kanter’s Law: “Everything can look like a failure in the middle.” The great innovation writer Rossabeth Moss Kanter highlights how everyone loves inspiring beginnings and happy endings. It is in the middle however, where … Continue reading

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Summer Eventia – here I come

Looking forward to meeting the good people at the Summer Eventia 2012 this week, the major showcase conference organised by the official trade body for the events and live marketing industry in the UK I will be delivering a special … Continue reading

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How to boost your creativity while you are driving

When it comes to driving habits most of us confess to listening to music, even getting angry with other motorists but few of us take advantage of the great opportunity behind the wheel – to think up new ideas. Some … Continue reading

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