Category Archives: business strategy

Say bye-bye to ‘Middleweight Creativity’

Posted on February 3, 2012 by andy

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run … Continue reading →

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Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

Your New Year’s resolutions need Squeezesteps

Posted on January 2, 2012 by andy

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable … Continue reading →

Posted in Brainstorming, business strategy, creativity workshop, Ideas, innovation consultant, strategic business planning, training creativity, Uncategorized | Leave a comment

Could you do a George Papandreou?

Posted on November 7, 2011 by andy

Could you do a George Papandreou? By which I mean could you take a really big decision that would be deeply unpopular with others – or with key individuals? My reading of his actions was that he realised at the … Continue reading →

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Final quarter of 2011: Last chance to plan your Goals for the year

Posted on September 2, 2011 by andy

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year … Continue reading →

Posted in Brand You, business strategy, creativity innovation, innovation consultant, strategic business planning, training creativity, training innovation, Uncategorized | Tagged , , , , | Leave a comment

8 flexible and creative thinking tips for responding to ‘the riots’

Posted on August 10, 2011 by andy

The riots across the UK have shown the worst – and the best of people. The film of a young man being callously mugged on the street while being injured can make you despair of humanity. Yet, the widespread responses … Continue reading →

Posted in Brainstorming, Brand Story, business strategy, creativity innovation, existential boredom, memes, Regeneration, riots, strategic business planning, Uncategorized, word of mouth | Tagged , , , , | Leave a comment

Why creative people need to give themselves a ‘Chris Waddle’

Posted on August 8, 2011 by andy

  If you want to achieve anything in life, every so often you need to give yourself a ‘Chris Waddle’. Let me explain. The other day a friend of mine let himself down badly. He had an important sales presentation … Continue reading →

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Creative talent get business planning help

Posted on July 18, 2011 by andy

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley … Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, cultural regeneration, innovation consultant, Regeneration, strategic business planning, training innovation, Uncategorized | Tagged , , , , , | Leave a comment