Category Archives: business innovation

Say bye-bye to ‘Middleweight Creativity’

Posted on February 3, 2012 by andy

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run … Continue reading →

Posted in business innovation, business strategy, creativity, strategic business planning | Tagged , , | Leave a comment

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

How to Brainstorm

Posted on October 20, 2011 by andy

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful … Continue reading →

Posted in Brainstorming, business innovation, creativity innovation, creativity workshop, group facilitation, Ideas, innovation consultant, training creativity, training innovation, Uncategorized | Tagged , , | Leave a comment

Creative talent get business planning help

Posted on July 18, 2011 by andy

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley … Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, cultural regeneration, innovation consultant, Regeneration, strategic business planning, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

Seagulls miss creative Golden Swan opportunity

Posted on July 13, 2011 by andy

Sometimes a great idea or opportunity can be quite spontaneous. The trick is to both spot and be prepared to run with them. A great example is the story yesterday of the mischievous seat installers at the unveiled Falmer Stadium – … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, Icon strategy, Ideas, innovation consultant, innovation entrepreneurship, Social media, word of mouth | Tagged , , , | Leave a comment

DLT, Burmese Nobel peace prize winner, and your business strategy

Posted on June 23, 2011 by andy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield … Continue reading →

Posted in Brainstorming, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, innovation consultant, innovation entrepreneurship, strategic business planning, training creativity, training innovation | Tagged , , , , , , , , , | Leave a comment

Is Twitter reducing the creative need for graffiti?

Posted on June 20, 2011 by andy

With the ability to freely express ourselves, almost instantaneously, through social media, does this new facility undermine one of the oldest forms of offline social media – graffiti? Also, is social media the ultimate form of defining your urbanity – … Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, creative profile, creativity innovation, creativity workshop, Ideas, innovation consultant, memes, Social media, strategic business planning, training creativity, training innovation, Twitter | Tagged , , , , | Leave a comment

6 lessons from the Egyptian revolution

Posted on June 12, 2011 by andy

What an experience having just visited and worked in Egypt, a country that is going through a political revolution. There were times when I thought I was going to die. I saw my life flashing before me, and thought this … Continue reading →

Posted in adversity quotient, Brainstorming, Brand Story, business innovation, creative profile, creativity innovation, creativity workshop, cultural regeneration, Egypt revolution, Icon strategy, Icons, Ideas, innovation consultant, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized, word of mouth | Tagged , , , , , , , , , | 1 Comment