Category Archives: Branding

Your most precious asset – your ‘Brand Soul’.

Posted on May 7, 2013 by andy

I’m passionate about how organizations – and individuals – are Brands, and that at the heart of the Brand is a ‘Brand Soul’. I define this soul as ‘doing the right thing’. It obviously throws up the question what is … Continue reading →

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Brand + PR like a suitcase + wheels

Posted on March 11, 2013 by andy

The suitcase and wheel have lived in parallel for centuries. People’s lives are now made easier by combining the two. Continue reading →

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6 reasons why Brand is crucial to future PR

Posted on March 7, 2013 by andy

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The … Continue reading →

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The Bobby Moore meme – pass it on

Posted on February 24, 2013 by andy

Despite dying 20 years ago and having stopped playing football nearly 35 years ago the legend of my boyhood hero, former West Ham United and England captain Bobby Moore grows. Rather like interest will grow next year for the centenary … Continue reading →

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Britain must re-brand itself after Olympic success

Posted on August 13, 2012 by andy

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading →

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Me, Ziggy Stardust 40 years on – 5 lessons for your branding

Posted on June 25, 2012 by andy

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, … Continue reading →

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How Levellers Day can make you a better ancestor

Posted on June 7, 2012 by andy

I suppose it would be inevitable that while most people were caught up in celebrating the Jubilee I was giving creative thought to alternatives. What ifs, and why nots led me to discover ‘Levellers’ Day’ (If like me, you’ve  sadly … Continue reading →

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Is being a sports fan a key part of your identity and brand story?

Posted on March 19, 2012 by andy

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to … Continue reading →

Posted in Brand PR, Brand Story, Brand You, Branding, creativity innovation, creativity workshop, West Ham United FC | Tagged , , | Leave a comment

How you can manage your Personal Brandcasting

Posted on March 7, 2012 by andy

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to … Continue reading →

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The British Brand – a significant tool for the debates

Posted on March 5, 2012 by andy

Being British is about recognising there is a ‘British’ brand Debate about devolution and popular interest in what it means to be ‘British’ are failing to use this critical tool to help really understand and manage the issue. Whether Scotland … Continue reading →

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