Category Archives: Branding

Richard III: Why PR and historians need Brand glasses: lessons from the Richard III Brand for Isis and would-be Jihadists

I took part in an excellent event at the Richard III Centre, Leicester organised by the CIPR Midlands Group. (Well done Lisa Jones for organizing.) My contribution was about the Richard III Brand and why PR people and historians need … Continue reading

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The British Brand: how we can use branding to help the debate on Scottish devolution and what it means to be ‘British

The United Kingdom is in danger of breaking up – and we are all helping to make that happen by sloppy management of the British brand. The landslide victory of the Scottish Nationalist Party in Scotland in the general election, … Continue reading

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Welsh identity – the need for a new plurality of narratives: Wales? Wales! Wales>

The implications of the Scottish referendum last year and the recent landslide of the SNP in the General Election signal a powerful trend towards national identity within the UK – a trend you would have expected to witness in Wales. … Continue reading

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Why Russell Brand needs better memes & PR advice

        Election time is here and one of the most referenced names is someone who seemingly argues that we should not bother and ignore the whole thing – Russell Brand – the comedian and campaigner, as he … Continue reading

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The rise of Zombie Brands and why major plcs need a ‘Soul’ or ‘Spirituality’

Last week, I had a chance encounter with the chaplain at the University of the Arts London where I had been delivering some sessions on creativity at the London School of Communications. (I happened to be working in what I … Continue reading

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How to discover your Values – and their importance to your Brand

A very senior communications manager at a leading University in Yorkshire once boasted to me of being a “Values-led organization!”. I had to courteously disabuse of the uniqueness of her positioning: “Everyone and every organization is ‘Values-led’. Even Adolf Hitler … Continue reading

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

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Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of … Continue reading

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Thank you for voting me for top UK PR Award

Can I use this blog to say a massive big ‘thank you’ to all the people who voted for me to win  the ‘Outstanding Public Relations Professional’ award in the Chartered Institute of Public Relations'(CIPR) annual awards this week. There … Continue reading

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Your most precious asset – your ‘Brand Soul’.

I’m passionate about how organizations – and individuals – are Brands, and that at the heart of the Brand is a ‘Brand Soul’. I define this soul as ‘doing the right thing’. It obviously throws up the question what is … Continue reading

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