Category Archives: Branding

How to discover your Values – and their importance to your Brand

A very senior communications manager at a leading University in Yorkshire once boasted to me of being a “Values-led organization!”. I had to courteously disabuse of the uniqueness of her positioning: “Everyone and every organization is ‘Values-led’. Even Adolf Hitler … Continue reading

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

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Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of … Continue reading

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Thank you for voting me for top UK PR Award

Can I use this blog to say a massive big ‘thank you’ to all the people who voted for me to win  the ‘Outstanding Public Relations Professional’ award in the Chartered Institute of Public Relations’(CIPR) annual awards this week. There … Continue reading

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Your most precious asset – your ‘Brand Soul’.

I’m passionate about how organizations – and individuals – are Brands, and that at the heart of the Brand is a ‘Brand Soul’. I define this soul as ‘doing the right thing’. It obviously throws up the question what is … Continue reading

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Brand + PR like a suitcase + wheels

The suitcase and wheel have lived in parallel for centuries. People’s lives are now made easier by combining the two. Continue reading

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6 reasons why Brand is crucial to future PR

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The … Continue reading

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The Bobby Moore meme – pass it on

Despite dying 20 years ago and having stopped playing football nearly 35 years ago the legend of my boyhood hero, former West Ham United and England captain Bobby Moore grows. Rather like interest will grow next year for the centenary … Continue reading

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Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading

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Me, Ziggy Stardust 40 years on – 5 lessons for your branding

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, … Continue reading

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