Category Archives: Brand You

Welsh identity – the need for a new plurality of narratives: Wales? Wales! Wales>

The implications of the Scottish referendum last year and the recent landslide of the SNP in the General Election signal a powerful trend towards national identity within the UK – a trend you would have expected to witness in Wales. … Continue reading

Posted in Brand, Brand PR, Brand Story, Brand You, Branding, Leanne Wood, Plaid Cymru, Wales?Wales!Wales>, Welsh brand, Welsh Brand Story | Tagged , , , | Leave a comment

The rise of Zombie Brands and why major plcs need a ‘Soul’ or ‘Spirituality’

Last week, I had a chance encounter with the chaplain at the University of the Arts London where I had been delivering some sessions on creativity at the London School of Communications. (I happened to be working in what I … Continue reading

Posted in Brand, Brand Story, Brand You, Branding, business strategy, CIPR, PC World, Zombie brand | Leave a comment

Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of … Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, memes, word of mouth | Tagged , , , , , | 2 Comments

Your most precious asset – your ‘Brand Soul’.

I’m passionate about how organizations – and individuals – are Brands, and that at the heart of the Brand is a ‘Brand Soul’. I define this soul as ‘doing the right thing’. It obviously throws up the question what is … Continue reading

Posted in Brand PR, Brand You, Branding | Leave a comment

Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading

Posted in Brand PR, Brand Story, Brand You, PRCA | Tagged , , , | Leave a comment

Brand + PR like a suitcase + wheels

The suitcase and wheel have lived in parallel for centuries. People’s lives are now made easier by combining the two. Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, PRCA | Leave a comment

6 reasons why Brand is crucial to future PR

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The … Continue reading

Posted in Brand Story, Brand You, Branding | Tagged , | Leave a comment

On a quest to study how to make your Brand ‘weird’

Does your Town or Brand need to become more ‘weird’? Is it already weird? That’s the question I’m addressing by setting off  this week (March 8-17th 2013) on a study visit to the SxSW Festival in Austin, Texas, home of … Continue reading

Posted in Brand PR, Brand Story, Brand You | 2 Comments

The Bobby Moore meme – pass it on

Despite dying 20 years ago and having stopped playing football nearly 35 years ago the legend of my boyhood hero, former West Ham United and England captain Bobby Moore grows. Rather like interest will grow next year for the centenary … Continue reading

Posted in Brand You, Branding, memes, Uncategorized | Tagged , | Leave a comment

The time I met Neil Armstrong: the celebrity paradox

I once met Neil Armstrong, the first man to walk on the Moon. And he was I felt – wrongly at the time – a strange man. Now, I can recognise he was a victim of the ‘celebrity paradox’. Continue reading

Posted in Brand Story, Brand You, memes | Tagged , | Leave a comment