Category Archives: Brand You

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

Discovering one’s inner eye

Posted on October 14, 2011 by andy

Mars – or the inner eye of Andy                           I often allude to each of us having an ‘inner eye’ – an ability to observe our reality in … Continue reading →

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Do we need to rebrand the working class as ‘The UnChavs’?

Posted on October 10, 2011 by andy

I’m posing the question: ‘Do we need to rebrand the working class, with the concept of ‘The UnChavs’?’ Prompted by a holiday read of Owen Jones book Chavs: The Demonization of the Working Class the author has produced a good … Continue reading →

Posted in Brand Story, Brand You, Icons, Ideas, innovation entrepreneurship, memes, Regeneration, riots, Uncategorized, word of mouth | Tagged , , , , , , | Leave a comment

Final quarter of 2011: Last chance to plan your Goals for the year

Posted on September 2, 2011 by andy

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year … Continue reading →

Posted in Brand You, business strategy, creativity innovation, innovation consultant, strategic business planning, training creativity, training innovation, Uncategorized | Tagged , , , , | Leave a comment

Why creative people need to give themselves a ‘Chris Waddle’

Posted on August 8, 2011 by andy

  If you want to achieve anything in life, every so often you need to give yourself a ‘Chris Waddle’. Let me explain. The other day a friend of mine let himself down badly. He had an important sales presentation … Continue reading →

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Creative talent get business planning help

Posted on July 18, 2011 by andy

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley … Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, cultural regeneration, innovation consultant, Regeneration, strategic business planning, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

Is Twitter reducing the creative need for graffiti?

Posted on June 20, 2011 by andy

With the ability to freely express ourselves, almost instantaneously, through social media, does this new facility undermine one of the oldest forms of offline social media – graffiti? Also, is social media the ultimate form of defining your urbanity – … Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, creative profile, creativity innovation, creativity workshop, Ideas, innovation consultant, memes, Social media, strategic business planning, training creativity, training innovation, Twitter | Tagged , , , , | Leave a comment

Cheryl Cole’s 8 creativity and career lessons for brand ‘You’

Posted on June 6, 2011 by andy

The recent sacking of ‘X Factor’ judge Cheryl Cole has valuable lessons for your creativity – and your career. Whether it is a job or an idea, the innovative and creative manager has to learn to deal with setbacks, obstacles … Continue reading →

Posted in Blue Monday, Brand Story, Brand You, business innovation, Cheryl Cole, creativity innovation, Icon strategy, Icons, Ideas, innovation consultant, memes, training creativity, training innovation, word of mouth | Tagged , , , , , | Leave a comment