Category Archives: Brand Story

The rise of Zombie Brands and why major plcs need a ‘Soul’ or ‘Spirituality’

Last week, I had a chance encounter with the chaplain at the University of the Arts London where I had been delivering some sessions on creativity at the London School of Communications. (I happened to be working in what I … Continue reading

Posted in Brand, Brand Story, Brand You, Branding, business strategy, CIPR, PC World, Zombie brand | Leave a comment

Why we need to drop the name ‘United Kingdom’ and lessons for the ‘British Brand’ following the Scottish Referendum

A profound lesson from the Scottish Referendum is that we have neglected the British brand at our peril. We came perilously close to a break-up of a once mighty tribe, and we need to draw a line in the sand … Continue reading

Posted in Brand, Brand PR, Brand Story, Scottish Referendum | Leave a comment

Wales? Wales! Wales> An opportunity to explore what our national identity means – and the case for a plurality of narratives around the Welsh story.

                              The Scottish independence referendum is triggering a vote not only about whether Scotland should gain political independence but also has wider significance and ramifications for … Continue reading

Posted in Brand, Brand Story, Welsh brand, Welsh Brand Story | Tagged , , , | Leave a comment

Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

Posted in Brand PR, Brand Story, Branding, Communications, creativity, creativity innovation, creativity workshop, Innovation, innovation consultant, Public Relations, Strategic management | Tagged , , , , , , | Leave a comment

Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of … Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, memes, word of mouth | Tagged , , , , , | 2 Comments

Thank you for voting me for top UK PR Award

Can I use this blog to say a massive big ‘thank you’ to all the people who voted for me to win  the ‘Outstanding Public Relations Professional’ award in the Chartered Institute of Public Relations’(CIPR) annual awards this week. There … Continue reading

Posted in Brand Story, Branding, PR, Public Relations, Uncategorized | Tagged , , , | Leave a comment

Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading

Posted in Brand PR, Brand Story, Brand You, PRCA | Tagged , , , | Leave a comment

Brand + PR like a suitcase + wheels

The suitcase and wheel have lived in parallel for centuries. People’s lives are now made easier by combining the two. Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, PRCA | Leave a comment

6 reasons why Brand is crucial to future PR

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The … Continue reading

Posted in Brand Story, Brand You, Branding | Tagged , | Leave a comment

On a quest to study how to make your Brand ‘weird’

Does your Town or Brand need to become more ‘weird’? Is it already weird? That’s the question I’m addressing by setting off  this week (March 8-17th 2013) on a study visit to the SxSW Festival in Austin, Texas, home of … Continue reading

Posted in Brand PR, Brand Story, Brand You | 2 Comments