Category Archives: Brand Story

Why the West, the UK Government and the Metropolitan Police will lose the communications war against Isis and Islamist extremists

The UK Government’s efforts to fight the ‘poison of Islamist extremism’ is guilty of waging a communications war using the equivalent of pea-shooters and telegraph wires. Judging by the comments made today by the Prime Minister David Cameron and the … Continue reading

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Creativity by the seaside

Creativity by the seaside – your Magnificent 7 Creative Strategies + 7 PR Masterclass Tips With Andy Green and Alex Singleton Tuesday, June 30th 4-5pm at the ‘Pop-Up University’, the Ampitheatre, Eastern Promenade, Barry Island. Wales Festival of Innovation. We … Continue reading

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The British Brand: how we can use branding to help the debate on Scottish devolution and what it means to be ‘British

The United Kingdom is in danger of breaking up – and we are all helping to make that happen by sloppy management of the British brand. The landslide victory of the Scottish Nationalist Party in Scotland in the general election, … Continue reading

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Welsh identity – the need for a new plurality of narratives: Wales? Wales! Wales>

The implications of the Scottish referendum last year and the recent landslide of the SNP in the General Election signal a powerful trend towards national identity within the UK – a trend you would have expected to witness in Wales. … Continue reading

Posted in Brand, Brand PR, Brand Story, Brand You, Branding, Leanne Wood, Plaid Cymru, Wales?Wales!Wales>, Welsh brand, Welsh Brand Story | Tagged , , , | Leave a comment

The rise of Zombie Brands and why major plcs need a ‘Soul’ or ‘Spirituality’

Last week, I had a chance encounter with the chaplain at the University of the Arts London where I had been delivering some sessions on creativity at the London School of Communications. (I happened to be working in what I … Continue reading

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Why we need to drop the name ‘United Kingdom’ and lessons for the ‘British Brand’ following the Scottish Referendum

A profound lesson from the Scottish Referendum is that we have neglected the British brand at our peril. We came perilously close to a break-up of a once mighty tribe, and we need to draw a line in the sand … Continue reading

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Wales? Wales! Wales> An opportunity to explore what our national identity means – and the case for a plurality of narratives around the Welsh story.

                              The Scottish independence referendum is triggering a vote not only about whether Scotland should gain political independence but also has wider significance and ramifications for … Continue reading

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

Posted in Brand PR, Brand Story, Branding, Communications, creativity, creativity innovation, creativity workshop, Innovation, innovation consultant, Public Relations, Strategic management | Tagged , , , , , , | Leave a comment

Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of … Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, memes, word of mouth | Tagged , , , , , | 2 Comments

Thank you for voting me for top UK PR Award

Can I use this blog to say a massive big ‘thank you’ to all the people who voted for me to win  the ‘Outstanding Public Relations Professional’ award in the Chartered Institute of Public Relations'(CIPR) annual awards this week. There … Continue reading

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