Category Archives: Brand Story

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

Ideas for new Fellows status for CIPR

Posted on November 18, 2011 by andy

After an encouraging forum of Chartered Institute of Public Relations Fellows earlier this week in London, held in response to planned changes in membership grades of the Institute, there seems to be a clear mood afoot to engage with constructive … Continue reading →

Posted in Brand Story, Uncategorized | Leave a comment

Do we need to rebrand the working class as ‘The UnChavs’?

Posted on October 10, 2011 by andy

I’m posing the question: ‘Do we need to rebrand the working class, with the concept of ‘The UnChavs’?’ Prompted by a holiday read of Owen Jones book Chavs: The Demonization of the Working Class the author has produced a good … Continue reading →

Posted in Brand Story, Brand You, Icons, Ideas, innovation entrepreneurship, memes, Regeneration, riots, Uncategorized, word of mouth | Tagged , , , , , , | Leave a comment

Our ‘broken society’ needs a ‘Peter Beardsley’ and a ‘Waddle’

Posted on August 19, 2011 by andy

Talk of the UK being a ‘broken society’ makes me angry. A failure to put things in perspective may cost us dearly, economically, socially, emotionally – and creatively. Prior to the recent ‘highly localised riots in three main English conurbations’ … Continue reading →

Posted in adversity quotient, Brand Story, creativity innovation, cultural regeneration, Happiness, innovation consultant, Learned happiness, Regeneration, riots, training creativity, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

8 flexible and creative thinking tips for responding to ‘the riots’

Posted on August 10, 2011 by andy

The riots across the UK have shown the worst – and the best of people. The film of a young man being callously mugged on the street while being injured can make you despair of humanity. Yet, the widespread responses … Continue reading →

Posted in Brainstorming, Brand Story, business strategy, creativity innovation, existential boredom, memes, Regeneration, riots, strategic business planning, Uncategorized, word of mouth | Tagged , , , , | Leave a comment

Creative talent get business planning help

Posted on July 18, 2011 by andy

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley … Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, cultural regeneration, innovation consultant, Regeneration, strategic business planning, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

Seagulls miss creative Golden Swan opportunity

Posted on July 13, 2011 by andy

Sometimes a great idea or opportunity can be quite spontaneous. The trick is to both spot and be prepared to run with them. A great example is the story yesterday of the mischievous seat installers at the unveiled Falmer Stadium – … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, Icon strategy, Ideas, innovation consultant, innovation entrepreneurship, Social media, word of mouth | Tagged , , , | Leave a comment

Is Twitter reducing the creative need for graffiti?

Posted on June 20, 2011 by andy

With the ability to freely express ourselves, almost instantaneously, through social media, does this new facility undermine one of the oldest forms of offline social media – graffiti? Also, is social media the ultimate form of defining your urbanity – … Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, creative profile, creativity innovation, creativity workshop, Ideas, innovation consultant, memes, Social media, strategic business planning, training creativity, training innovation, Twitter | Tagged , , , , | Leave a comment