Category Archives: Brand PR

Why we need to drop the name ‘United Kingdom’ and lessons for the ‘British Brand’ following the Scottish Referendum

A profound lesson from the Scottish Referendum is that we have neglected the British brand at our peril. We came perilously close to a break-up of a once mighty tribe, and we need to draw a line in the sand … Continue reading

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Welcome back Netto – 3 great creative ideas they never used (and how I started the ‘Baked Beans War’ of 1994)

News of Sainsbury’s partnership with Danish-based Dansk Supermarked brings back happy memories – I did their PR in the UK for a number of years – and very proud of some great work and creating some great legends, including inadvertently … Continue reading

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New global initiative to inspire a revolution in Public Relations thinking and doing

I am extraordinary proud to have helped get a new initiative underway to tackle a profound issue in communications and PR – can we redefine PR and create a new theoretical framework for its thinking and doing. #PRredefined is your … Continue reading

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How to discover your Values – and their importance to your Brand

A very senior communications manager at a leading University in Yorkshire once boasted to me of being a “Values-led organization!”. I had to courteously disabuse of the uniqueness of her positioning: “Everyone and every organization is ‘Values-led’. Even Adolf Hitler … Continue reading

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Freshtival – the future of communications

Looking forward to sharing some of my latest thinking on the future of public relations and communications at Freshtival in Manchester. I will be alongside a number of the PR and communications leading thinkers and doers It will be an … Continue reading

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PR Creatives also need to lead way for NPD in PR

Here’s a copy of my letter published by PR Week August 16th Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion … Continue reading

Posted in Brand PR, creativity, creativity innovation, creativity workshop, Managing the Creative PR team, Painting by numbers creativity, PR, Public Relations, training creativity, training innovation | Leave a comment

The Power of Communication Helio Fred Garcia

One pleasure of speaking at conferences is getting to meet some great people on the speakers’ circuit. One fellow speaker, and now friend is Helio Fred Gardcia. I met Fred initially at a conference in Stresa on the Italian lakes … Continue reading

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

Posted in Brand PR, Brand Story, Branding, Communications, creativity, creativity innovation, creativity workshop, Innovation, innovation consultant, Public Relations, Strategic management | Tagged , , , , , , | Leave a comment

Creativity & Brand PR talks in Uganda

I am looking forward to being one of the international speakers at the 6th International Public Relations Congress at the Kampala Serena hotel, Kampala, Uganda from 8th to 11th July. The Congress attracts delegates from all parts of the African … Continue reading

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Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of … Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, memes, word of mouth | Tagged , , , , , | 2 Comments