Category Archives: Brand PR

Your most precious asset – your ‘Brand Soul’.

Posted on May 7, 2013 by andy

I’m passionate about how organizations – and individuals – are Brands, and that at the heart of the Brand is a ‘Brand Soul’. I define this soul as ‘doing the right thing’. It obviously throws up the question what is … Continue reading →

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Big Brand Theory – don’t miss the boat

Posted on March 13, 2013 by andy

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading →

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Brand + PR like a suitcase + wheels

Posted on March 11, 2013 by andy

The suitcase and wheel have lived in parallel for centuries. People’s lives are now made easier by combining the two. Continue reading →

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On a quest to study how to make your Brand ‘weird’

Posted on March 5, 2013 by andy

Does your Town or Brand need to become more ‘weird’? Is it already weird? That’s the question I’m addressing by setting off  this week (March 8-17th 2013) on a study visit to the SxSW Festival in Austin, Texas, home of … Continue reading →

Posted in Brand PR, Brand Story, Brand You | 2 Comments

Britain must re-brand itself after Olympic success

Posted on August 13, 2012 by andy

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading →

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Me, Ziggy Stardust 40 years on – 5 lessons for your branding

Posted on June 25, 2012 by andy

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, … Continue reading →

Posted in Brand PR, Branding, Personal Brandcasting, training creativity | Tagged , , , | 2 Comments

Is being a sports fan a key part of your identity and brand story?

Posted on March 19, 2012 by andy

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to … Continue reading →

Posted in Brand PR, Brand Story, Brand You, Branding, creativity innovation, creativity workshop, West Ham United FC | Tagged , , | Leave a comment

How you can manage your Personal Brandcasting

Posted on March 7, 2012 by andy

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to … Continue reading →

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21 positive ‘F’ words for giving praise to ‘Failure’ during ‘Failure Week’

Posted on February 9, 2012 by andy

1. Fantastic 2. Forward-thinking 3. Formidable 4. Foresight 5. Foremost 6. Float (as in ‘it floats my boat’) 7. Flamboyant 8. First 9. Fidelity 10. Fertile 11. Fine 12. Festive 13. Fit 14. Flexible 15. Fizzes 16. Fresh 17. Futuristic … Continue reading →

Posted in Brand PR, Branding, Communications, Failure, Failure week, Flexible Thinking Forum, PR, Public Relations | Tagged , , , , | Leave a comment