Category Archives: Brainstorming

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

Your New Year’s resolutions need Squeezesteps

Posted on January 2, 2012 by andy

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable … Continue reading →

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How to Brainstorm

Posted on October 20, 2011 by andy

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful … Continue reading →

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8 flexible and creative thinking tips for responding to ‘the riots’

Posted on August 10, 2011 by andy

The riots across the UK have shown the worst – and the best of people. The film of a young man being callously mugged on the street while being injured can make you despair of humanity. Yet, the widespread responses … Continue reading →

Posted in Brainstorming, Brand Story, business strategy, creativity innovation, existential boredom, memes, Regeneration, riots, strategic business planning, Uncategorized, word of mouth | Tagged , , , , | Leave a comment

Seagulls miss creative Golden Swan opportunity

Posted on July 13, 2011 by andy

Sometimes a great idea or opportunity can be quite spontaneous. The trick is to both spot and be prepared to run with them. A great example is the story yesterday of the mischievous seat installers at the unveiled Falmer Stadium – … Continue reading →

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DLT, Burmese Nobel peace prize winner, and your business strategy

Posted on June 23, 2011 by andy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield … Continue reading →

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Is Twitter reducing the creative need for graffiti?

Posted on June 20, 2011 by andy

With the ability to freely express ourselves, almost instantaneously, through social media, does this new facility undermine one of the oldest forms of offline social media – graffiti? Also, is social media the ultimate form of defining your urbanity – … Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, creative profile, creativity innovation, creativity workshop, Ideas, innovation consultant, memes, Social media, strategic business planning, training creativity, training innovation, Twitter | Tagged , , , , | Leave a comment

6 lessons from the Egyptian revolution

Posted on June 12, 2011 by andy

What an experience having just visited and worked in Egypt, a country that is going through a political revolution. There were times when I thought I was going to die. I saw my life flashing before me, and thought this … Continue reading →

Posted in adversity quotient, Brainstorming, Brand Story, business innovation, creative profile, creativity innovation, creativity workshop, cultural regeneration, Egypt revolution, Icon strategy, Icons, Ideas, innovation consultant, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized, word of mouth | Tagged , , , , , , , , , | 1 Comment

Tedia Studies: why boredom is good for your creativity

Posted on May 31, 2011 by andy

My call for a new subject of ‘Tedia Studies’ to prepare students for the inevitable mundanities of life has deepened after reading a new major academic text, on boredom. Yes, wake up! The book was about boredom and this blog … Continue reading →

Posted in adversity quotient, Brainstorming, Brand Story, business innovation, creativity innovation, creativity workshop, existential boredom, group facilitation, Happiness, Icon strategy, Icons, Ideas, innovation consultant, innovation entrepreneurship, memes, strategic business planning, Tedia Studies, training creativity, training innovation, word of mouth | Tagged , , | Leave a comment