Tag Archives: viral

When is ‘sticky’ sticky – memes, viral & words of mouth

One of my favourite scenes from the BBC Comedy series ‘Black Adder III’ is the encounter with Dr. Johnson where Edmund Black Adder makes up words on the spot to confuse the lexicographer and creator of the first modern dictionary. … Continue reading

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Friday 13th meme for hire

Imagine you are a surfer. Do you just plonk your surfboard on the sea surface and hope somehow you will be propelled forward. It’s obvious you wouldn’t. You don’t need to know much about surfing to appreciate that a key … Continue reading

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Armistice: The meme that cost 11,000 lives

I wear my poppy with pride. I also promote managing word of mouth communications and how need to make you’re your messages sticky – i.e memorable through use of imagery, menomics and other devices – to create effective memes (information … Continue reading

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The Halloween meme – isn’t it scary you’re not using memes?

  “Daddy what did you used to do on Halloween?” My honest answer would be: “Nothing”. As a child if asked about Halloween I would have probably said: “What’s that?” At the time there might have been a story feature … Continue reading

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The 4 different stages to shape your word of mouth

When faced with making a decision there are four major phases people go through: 1. Information stage – you cast around, sourcing data to establish your available options become aware of options 2. Verification stage – you try to find … Continue reading

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8 reasons why word of mouth is so powerful

1.  People rate w-o-m as their most potent source of new business or reliable information. You know the scene: You are making a choice or dealing with an unfamiliar problem. You are not sure what to do. It could be … Continue reading

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The 6 key factors which influence your word of mouth

Different factors influence the potential word of mouth (w-o-m) capability of a situation. These six factors will shape your w-o-m will spread more significantly and extensively if there is a: Crisis – where your own individual well-being could be perceived … Continue reading

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First word of mouth training for PR professionals by CIPR

Word of mouth is one of the most powerful forms of communications capable of determining or shaping an organization’s corporate reputation, and the next sale of your product or service. Yet most public relations professionals fail to harness it, or … Continue reading

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