Tag Archives: Training creativity

A tribute to another ‘hero’ of the London bombings

In my innovation and creativity classes I encourage people to develop a skill to spot opportunities, to listen out for new ideas or positive examples of good practice from unlikely sources, to adapt and apply to your own situation. This … Continue reading

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Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading

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South Africa bound

I’m looking forward to being a speaker at the 5th International Public Relations Congress at the Sandton Convention Centre, Johannesburg, South Africa from July 23rd to 26th. The event is organised by the International Public Relations Association, African Public Relations … Continue reading

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7 tips for Kanter’s Law – everything looks like a failure in the middle

All of us must have experienced Kanter’s Law: “Everything can look like a failure in the middle.” The great innovation writer Rossabeth Moss Kanter highlights how everyone loves inspiring beginnings and happy endings. It is in the middle however, where … Continue reading

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How to boost your creativity while you are driving

When it comes to driving habits most of us confess to listening to music, even getting angry with other motorists but few of us take advantage of the great opportunity behind the wheel – to think up new ideas. Some … Continue reading

Posted in Automobile Association, creativity, creativity innovation, Creativity while driving, Innovation, training creativity, training innovation, World Creativity and innovation Week | Tagged , , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading

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How to Brainstorm

  Always define your question as tightly as possible. I define creativity as ‘flexible thinking around beautiful questions to add value’. Outstanding creativity is not coming up with 1001 different alternatives; it’s actually about asking the right question, the beautiful … Continue reading

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Why the BBC graveyard radio shift is vital to creativity and for UKplc

News of cutbacks in BBC services will inevitably not please everyone. A fundamental concern is the need for a criterion to determine priorities which includes at its heart how the BBC is a crucial cultural ambassador for the UKplc brand, … Continue reading

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Final quarter of 2011: Last chance to plan your Goals for the year

We are now entering the final quarter of 2011. You now urgently need to take stock of your plans – and critically, how you can make the most of the remaining three months to ensure 2011 is a great year … Continue reading

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Creative talent get business planning help

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley … Continue reading

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