Tag Archives: Public Relations

Response to ruling by Review Panel to CIPR Election campaign

I am sorry for the other candidate, Jason Mackenzie, through no fault of his own, did not achieve the election victory which the votes cast showed he was entitled to. What the public relations profession now needs is a positive … Continue reading

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Why PR is more than about Reputation Management – a new T-Shirt for PR

Over 20 years ago I devised a publicity stunt to promote a new definition of ‘Public Relations’ created by the Institute of Public Relations. I created the first-ever fashion-wear for a public relations professional body: I put the definition, ‘Public … Continue reading

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Can both the CIPR and PRCA be world beaters?

I am a member and supporter of both PR bodies in the UK . In a perfect world both would be successful and doing different, but complementary things to support the public relations profession (the CIPR) and the public relations … Continue reading

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Why the CIPR needs a new Culture to avoid sleepwalking to its future

I am proud of being a CIPR Fellow. And because I care it grieves me when it is either doing things wrong or failing to fulfil its potential. The Chartered status in 2005 was a major achievement – it gave … Continue reading

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5 Reasons why PR needs ‘New School PR’

1. Golden Age of ‘Old School PR’ is dead 2. The rise of the Digital Economy – the revolution in communications 3. Need for bottom-line results 4. Need for authentic brands 5. Others stealing our bread Wake up! If you … Continue reading

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Why the CIPR needs a new T-shirt – a new definition of PR

Back in 1993 I devised a publicity stunt to promote a new definition of ‘Public Relations’ created by the Institute of Public Relations. It was used in what we believed to be the very first ‘Festival of Public Relations’ held … Continue reading

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Good to move on as the pioneering PR firm I founded closes after 22 years

I had mixed emotions following receiving formal confirmation that a business I originally established back in 1993, GREEN Public Relations has now formally ceased training. I am glad that it now provides a line on a previously very important part … Continue reading

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Does a new theory and definition of ‘Public Relations’ need to embrace Darwinism in order to survive?

Good theory provides a coherent map of your world to help you both explain and anticipate the next. The quest of #PRredefined should not be about providing a new definition and theory for PR practice – but rather a better … Continue reading

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Creativity by the seaside

Creativity by the seaside – your Magnificent 7 Creative Strategies + 7 PR Masterclass Tips With Andy Green and Alex Singleton Tuesday, June 30th 4-5pm at the ‘Pop-Up University’, the Ampitheatre, Eastern Promenade, Barry Island. Wales Festival of Innovation. We … Continue reading

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PR’s Digital Resolution – an essential must

If you want any hope of working in public relations this is your most crucial task: read ‘Public Relations’ Digital Resolution: A PR pro’s guide to a brighter future and bigger budgets’ by Stella Bayles. In my working life I … Continue reading

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