Tag Archives: business strategy

Say bye-bye to ‘Middleweight Creativity’

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications. In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run … Continue reading

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What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading

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Cheerio Netto – and how I started the ‘Baked Beans War of 1994’

Farewell Netto, as one of the pioneering discount retailer brands closes in the UK – with its acquisition and final absorption by ASDA at the beginning of October- here are three great creative ideas they never used which could have … Continue reading

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Creative talent get business planning help

Helping Yorkshire’s creative talent develop into more successful businesses is Andy Green who is running a special training workshop called ‘Business Plans for Creative People who don’t do Business Plans’. The special event takes place at Red Brick Mill, Batley … Continue reading

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, cultural regeneration, innovation consultant, Regeneration, strategic business planning, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

DLT, Burmese Nobel peace prize winner, and your business strategy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield … Continue reading

Posted in Brainstorming, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, innovation consultant, innovation entrepreneurship, strategic business planning, training creativity, training innovation | Tagged , , , , , , , , , | Leave a comment