Tag Archives: Brands

Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

Posted in Brand PR, Brand Story, Branding, Communications, creativity, creativity innovation, creativity workshop, Innovation, innovation consultant, Public Relations, Strategic management | Tagged , , , , , , | Leave a comment

Why plans for branding London’s ‘Northbank’ area are doomed

Plans in London to brand part of the city ‘North Bank’ are doomed by a failure in not understanding memes. The latest attempt to use the power of branding for place marketing sees the area on the north bank of … Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, memes, word of mouth | Tagged , , , , , | 2 Comments

Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading

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Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading

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Me, Ziggy Stardust 40 years on – 5 lessons for your branding

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, … Continue reading

Posted in Brand PR, Branding, Personal Brandcasting, training creativity | Tagged , , , | 2 Comments

How you can manage your Personal Brandcasting

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to … Continue reading

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What’s going to be your 70:30:10 of how you do things in 2012?

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading

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Our ‘broken society’ needs a ‘Peter Beardsley’ and a ‘Waddle’

Talk of the UK being a ‘broken society’ makes me angry. A failure to put things in perspective may cost us dearly, economically, socially, emotionally – and creatively. Prior to the recent ‘highly localised riots in three main English conurbations’ … Continue reading

Posted in adversity quotient, Brand Story, creativity innovation, cultural regeneration, Happiness, innovation consultant, Learned happiness, Regeneration, riots, training creativity, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

8 flexible and creative thinking tips for responding to ‘the riots’

The riots across the UK have shown the worst – and the best of people. The film of a young man being callously mugged on the street while being injured can make you despair of humanity. Yet, the widespread responses … Continue reading

Posted in Brainstorming, Brand Story, business strategy, creativity innovation, existential boredom, memes, Regeneration, riots, strategic business planning, Uncategorized, word of mouth | Tagged , , , , | Leave a comment

DLT, Burmese Nobel peace prize winner, and your business strategy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield … Continue reading

Posted in Brainstorming, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, innovation consultant, innovation entrepreneurship, strategic business planning, training creativity, training innovation | Tagged , , , , , , , , , | Leave a comment