Tag Archives: Brands

Big Brand Theory – don’t miss the boat

Posted on March 13, 2013 by andy

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading →

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Britain must re-brand itself after Olympic success

Posted on August 13, 2012 by andy

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading →

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Me, Ziggy Stardust 40 years on – 5 lessons for your branding

Posted on June 25, 2012 by andy

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, … Continue reading →

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How you can manage your Personal Brandcasting

Posted on March 7, 2012 by andy

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to … Continue reading →

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What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

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Our ‘broken society’ needs a ‘Peter Beardsley’ and a ‘Waddle’

Posted on August 19, 2011 by andy

Talk of the UK being a ‘broken society’ makes me angry. A failure to put things in perspective may cost us dearly, economically, socially, emotionally – and creatively. Prior to the recent ‘highly localised riots in three main English conurbations’ … Continue reading →

Posted in adversity quotient, Brand Story, creativity innovation, cultural regeneration, Happiness, innovation consultant, Learned happiness, Regeneration, riots, training creativity, training innovation, Uncategorized | Tagged , , , , , | Leave a comment

8 flexible and creative thinking tips for responding to ‘the riots’

Posted on August 10, 2011 by andy

The riots across the UK have shown the worst – and the best of people. The film of a young man being callously mugged on the street while being injured can make you despair of humanity. Yet, the widespread responses … Continue reading →

Posted in Brainstorming, Brand Story, business strategy, creativity innovation, existential boredom, memes, Regeneration, riots, strategic business planning, Uncategorized, word of mouth | Tagged , , , , | Leave a comment

DLT, Burmese Nobel peace prize winner, and your business strategy

Posted on June 23, 2011 by andy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield … Continue reading →

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Tedia Studies: why boredom is good for your creativity

Posted on May 31, 2011 by andy

My call for a new subject of ‘Tedia Studies’ to prepare students for the inevitable mundanities of life has deepened after reading a new major academic text, on boredom. Yes, wake up! The book was about boredom and this blog … Continue reading →

Posted in adversity quotient, Brainstorming, Brand Story, business innovation, creativity innovation, creativity workshop, existential boredom, group facilitation, Happiness, Icon strategy, Icons, Ideas, innovation consultant, innovation entrepreneurship, memes, strategic business planning, Tedia Studies, training creativity, training innovation, word of mouth | Tagged , , | Leave a comment

George Davis is a great meme. OK!

Posted on May 24, 2011 by andy

News that a conviction of George Davis has, after 36 years, been finally overturned highlights the power of a meme. The case brings back memories of my youth and London’s East End – where Mr. Davis also lived. Luckily for … Continue reading →

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