Tag Archives: Brand

Richard III: Why PR and historians need Brand glasses: lessons from the Richard III Brand for Isis and would-be Jihadists

I took part in an excellent event at the Richard III Centre, Leicester organised by the CIPR Midlands Group. (Well done Lisa Jones for organizing.) My contribution was about the Richard III Brand and why PR people and historians need … Continue reading

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Creativity by the seaside

Creativity by the seaside – your Magnificent 7 Creative Strategies + 7 PR Masterclass Tips With Andy Green and Alex Singleton Tuesday, June 30th 4-5pm at the ‘Pop-Up University’, the Ampitheatre, Eastern Promenade, Barry Island. Wales Festival of Innovation. We … Continue reading

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The British Brand: how we can use branding to help the debate on Scottish devolution and what it means to be ‘British

The United Kingdom is in danger of breaking up – and we are all helping to make that happen by sloppy management of the British brand. The landslide victory of the Scottish Nationalist Party in Scotland in the general election, … Continue reading

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Andy Green – My story of Wales

I was born in the East End of London. So, I can’t be Welsh. But I’m sort of… Is that possible? I married a lovely Welsh woman, my two daughters are half Welsh, I spent my university years in Swansea. … Continue reading

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Wales? Wales! Wales> An opportunity to explore what our national identity means – and the case for a plurality of narratives around the Welsh story.

                              The Scottish independence referendum is triggering a vote not only about whether Scotland should gain political independence but also has wider significance and ramifications for … Continue reading

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Welcome back Netto – 3 great creative ideas they never used (and how I started the ‘Baked Beans War’ of 1994)

News of Sainsbury’s partnership with Danish-based Dansk Supermarked brings back happy memories – I did their PR in the UK for a number of years – and very proud of some great work and creating some great legends, including inadvertently … Continue reading

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Freshtival – the future of communications

Looking forward to sharing some of my latest thinking on the future of public relations and communications at Freshtival in Manchester. I will be alongside a number of the PR and communications leading thinkers and doers It will be an … Continue reading

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

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Big Brand Theory – don’t miss the boat

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading

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The Bobby Moore meme – pass it on

Despite dying 20 years ago and having stopped playing football nearly 35 years ago the legend of my boyhood hero, former West Ham United and England captain Bobby Moore grows. Rather like interest will grow next year for the centenary … Continue reading

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