Tag Archives: Brand

Why Katie Hopkins is one of Britain’s best loved brands

You may not realize this but you probably like Katie Hopkins – one of the most reviled figures in Britain. Yes it’s true – you like the former winner of BBCTV’s ‘The Apprentice’ and now columnist for the ‘MailOnline’ – … Continue reading

Posted in Brand, Brand Heuristics, Brand PR, Branding, Katie Hopkins, meme, memes, Uncategorized | Tagged , , , , | Leave a comment

Northern ‘Essential Brand Storytelling for PR’ Tour – aims to transform PR from Brand journalists into Brand Storytellers

Public relations practitioners need to move away from purveyors of news stories to unleash their potential as Brand storytellers to take advantage of new opportunities in integrated marketing and communications, where ‘Story is King’. The Chartered Institute of Public Relations … Continue reading

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Richard III: Why PR and historians need Brand glasses: lessons from the Richard III Brand for Isis and would-be Jihadists

I took part in an excellent event at the Richard III Centre, Leicester organised by the CIPR Midlands Group. (Well done Lisa Jones for organizing.) My contribution was about the Richard III Brand and why PR people and historians need … Continue reading

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Creativity by the seaside

Creativity by the seaside – your Magnificent 7 Creative Strategies + 7 PR Masterclass Tips With Andy Green and Alex Singleton Tuesday, June 30th 4-5pm at the ‘Pop-Up University’, the Ampitheatre, Eastern Promenade, Barry Island. Wales Festival of Innovation. We … Continue reading

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The British Brand: how we can use branding to help the debate on Scottish devolution and what it means to be ‘British

The United Kingdom is in danger of breaking up – and we are all helping to make that happen by sloppy management of the British brand. The landslide victory of the Scottish Nationalist Party in Scotland in the general election, … Continue reading

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Andy Green – My story of Wales

I was born in the East End of London. So, I can’t be Welsh. But I’m sort of… Is that possible? I married a lovely Welsh woman, my two daughters are half Welsh, I spent my university years in Swansea. … Continue reading

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Wales? Wales! Wales> An opportunity to explore what our national identity means – and the case for a plurality of narratives around the Welsh story.

                              The Scottish independence referendum is triggering a vote not only about whether Scotland should gain political independence but also has wider significance and ramifications for … Continue reading

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Welcome back Netto – 3 great creative ideas they never used (and how I started the ‘Baked Beans War’ of 1994)

News of Sainsbury’s partnership with Danish-based Dansk Supermarked brings back happy memories – I did their PR in the UK for a number of years – and very proud of some great work and creating some great legends, including inadvertently … Continue reading

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Freshtival – the future of communications

Looking forward to sharing some of my latest thinking on the future of public relations and communications at Freshtival in Manchester. I will be alongside a number of the PR and communications leading thinkers and doers It will be an … Continue reading

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Uganda – international conference speaking

A big ‘thank you’ to the delegates who provided me with such inspiration, challenging questions and new insights at the International Congress – Public Relations & Human Resources in Kampala, Uganda last week. Thoroughly enjoyed delivering conference presentations and training … Continue reading

Posted in Brand PR, Brand Story, Branding, Communications, creativity, creativity innovation, creativity workshop, Innovation, innovation consultant, Public Relations, Strategic management | Tagged , , , , , , | Leave a comment