Tag Archives: Brand

Open courses to boost your creativity and your brand story

Posted on January 25, 2012 by andy

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading →

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creativity innovation, creativity workshop, group facilitation, Icon strategy, innovation consultant, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , , , | Leave a comment

Do we need to rebrand the working class as ‘The UnChavs’?

Posted on October 10, 2011 by andy

I’m posing the question: ‘Do we need to rebrand the working class, with the concept of ‘The UnChavs’?’ Prompted by a holiday read of Owen Jones book Chavs: The Demonization of the Working Class the author has produced a good … Continue reading →

Posted in Brand Story, Brand You, Icons, Ideas, innovation entrepreneurship, memes, Regeneration, riots, Uncategorized, word of mouth | Tagged , , , , , , | Leave a comment

Cheerio Netto – and how I started the ‘Baked Beans War of 1994’

Posted on October 1, 2011 by andy

Farewell Netto, as one of the pioneering discount retailer brands closes in the UK – with its acquisition and final absorption by ASDA at the beginning of October- here are three great creative ideas they never used which could have … Continue reading →

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Seagulls miss creative Golden Swan opportunity

Posted on July 13, 2011 by andy

Sometimes a great idea or opportunity can be quite spontaneous. The trick is to both spot and be prepared to run with them. A great example is the story yesterday of the mischievous seat installers at the unveiled Falmer Stadium – … Continue reading →

Posted in Brainstorming, Brand Story, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, Icon strategy, Ideas, innovation consultant, innovation entrepreneurship, Social media, word of mouth | Tagged , , , | Leave a comment

DLT, Burmese Nobel peace prize winner, and your business strategy

Posted on June 23, 2011 by andy

I once chided a friend for remembering a quote from former Radio 1 DJ Dave Lee Travis. (I think it was something profound like, “It’s easy if you know it.”)  I wasn’t the only one scornful, with comedian Harry Enfield … Continue reading →

Posted in Brainstorming, business innovation, business strategy, creative profile, creativity innovation, creativity workshop, innovation consultant, innovation entrepreneurship, strategic business planning, training creativity, training innovation | Tagged , , , , , , , , , | Leave a comment

6 lessons from the Egyptian revolution

Posted on June 12, 2011 by andy

What an experience having just visited and worked in Egypt, a country that is going through a political revolution. There were times when I thought I was going to die. I saw my life flashing before me, and thought this … Continue reading →

Posted in adversity quotient, Brainstorming, Brand Story, business innovation, creative profile, creativity innovation, creativity workshop, cultural regeneration, Egypt revolution, Icon strategy, Icons, Ideas, innovation consultant, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized, word of mouth | Tagged , , , , , , , , , | 1 Comment

Cheryl Cole’s 8 creativity and career lessons for brand ‘You’

Posted on June 6, 2011 by andy

The recent sacking of ‘X Factor’ judge Cheryl Cole has valuable lessons for your creativity – and your career. Whether it is a job or an idea, the innovative and creative manager has to learn to deal with setbacks, obstacles … Continue reading →

Posted in Blue Monday, Brand Story, Brand You, business innovation, Cheryl Cole, creativity innovation, Icon strategy, Icons, Ideas, innovation consultant, memes, training creativity, training innovation, word of mouth | Tagged , , , , , | Leave a comment