National Nostalgia Day (Feb 15th) – an opportunity for innovation

Nostalgia ain’t what it was!

Making use of assets from your past can be the best way forward for you for now and to create a better future.

Here are 4 reasons why Nostalgia gets overlooked as a resource for creativity and innovation:

  1. Novelty Rules – imagine going through life not eating the same food, or wearing the same clothes, or using the same route twice.

Yet that is how a lot of people respond to their creative outputs and products. Somehow if something is not completely new to you then it cannot be perceived as creative.

If ideas in the PR industry were an environmental resource we would be guilty of rapacious wanton abuse. The prevalence of ‘We-did-this-last-year-so-need-to-do-something-different’ thinking directs much of the creative response in the PR and creative industries.

Creativity is part-defined by its ability to add value: if it doesn’t add value it ain’t creative. Novelty for the sake of it does not necessarily add value.

  1. It’s about Context Stupid! Ideas and creative products are not conceived and delivered in a vacuum. They all operate within a context

 

People generate creative outputs of ideas. The context gives value to those ideas, and determines their creative outcome. No matter how great you think your idea is it ain’t worth jack until a third party recognises its added value in some way.

Often, there is no harm in re-using the same idea as the context will always be different; I have produced a news release which bombed and didn’t get any media coverage. Several weeks later, however, the same creative product was re-issued and it achieved national coverage; because the context was different.

If someone says: “This idea has been done before.” Respond with: “New context!”

  1. The complexity of an idea – where ideas are in reality, complex multi-faceted entities. Yet people assume that an idea is somehow a single entity

If told: “We-did-that-idea-last-year”. No you did not: you used a particular combination of elements within a specific context.

When you are trawling through former work and ideas there could be some aspect of the idea which can be re-used, adapted to your current or future context.

  1. Retro may be in. If you retain exactly the same combination of elements of an idea or creative product the cyclical nature of life can mean that the fashionable-adding-value idea of one era may work again.

The idea has not changed. The world has, and has come back to you.

I remember once working for an ice cream company where I attended a trade exhibition by a very quaint small trade body called the Ice Cream Alliance. On display were some 1950’s style promotional posters. (‘I love daddy, I love mummy, I love ice cream’ was a particular favourite.)

I said to the chief exec of the trade body: “This is a great idea reprinting these old-style posters.” Which met with the response: “We haven’t reprinted them. They have been our current poster for the last 20 years.”

Retro may be in. And nostalgia in these cases can give you undiluted added value.

So, just because if something has been used before, from your past or earlier age it does not mean it cannot be creative or innovative. 

That is not just nostalgic talking. Rather, the sage advice from someone on a quest to add value to things today and the future.

Nostalgia – it could be your best innovation and creative friend for a better tomorrow!

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First ‘National Nostalgia Day’ – Feb 15th – the day Britain went decimal

On the day that Britainwent decimal in 1971 the country is invited to celebrate its past – on the first National Nostalgia Day on February 15th.

It aims to both encourage enjoyable, positive reminisces and also identify if our world of today would be better from bringing, or restoring anything no longer around.

The campaign is being promoted by a leading creative think tank, the Flexible Thinking Forum which promotes innovation in the community.

Campaigners are inviting everyone to identify the five things they miss most in bygone age and share with friends and family.

“Nostalgia is not what it used to be!” said Andy Green of the Flexible Thinking Forum. “The idea of National Nostalgia Day is to make people appreciate things past, but also consider if they can be restored, reused, adapted in some way to make the world of today better.”

“Also, we want to encourage people to better understand the impact of change. Decimalisation for example, made using our money easier, but I suspect for example, the old system of 12 pennies in a shilling and 20 shillings to the pound helped people’s arithmetic skills.”

“For any new development there are positives and negatives where people need to adopt a flexible attitude in dealing with change.”

The Flexible Thinking Forum is a not-for-profit social enterprise which works to promote creative thinking skills in the community.

Further details at www.flexiblethinkingforum.org.uk

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Two role models in ‘Failure Week’ and beyond

Inevitably we all face things that don’t quite work out or go to plan.

Sometimes fate can twist things to your advantage. Often however, it can seem a road to failure, to a cul de sac of ‘You have failed’.

How you manage your response to failure is crucial to your future success in life. Continue reading

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21 positive ‘F’ words for giving praise to ‘Failure’ during ‘Failure Week’

1. Fantastic

2. Forward-thinking

3. Formidable

4. Foresight

5. Foremost

6. Float (as in ‘it floats my boat’)

7. Flamboyant

8. First

9. Fidelity

10. Fertile

11. Fine

12. Festive

13. Fit

14. Flexible

15. Fizzes

16. Fresh

17. Futuristic

18. Fabulous

19. Felicitous

20. Fabled

21. Flippin’ good (OK, I struggled on the last one – but was determined not to fail on this occasion during Failure Week!) 

Use these ‘F’ words to enable you to exercise Feedback, Fellowship and Forgiveness to fully realise the potential of others during ‘Failure Week’ (Feb 6th-11th).

Failure Week is being promoted by the Flexible Thinking Forum, a not-for-profit social enterprise which works to develop creative thinking skills in the community. Check out www.flexiblethinkingforum.org.uk

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Failure Week (Feb 6-11) – The 5 F words for you to be a great ‘Failure’

  1. Free thinking – yourDNA and dreams are unique. Make the most of them.
  2. Foresight – it was the Dutch philosopher Erasmus who pronounced that in the land of the blind ‘the one-eyed man was King’. Lift your snout out of the trough of today. Identify where you want to go – and where do you want to see your world go. You may even be able to see through two eyes!
  3. Fearlessness – your biggest asset in being creative is your AQ – your Adversity Quotient. It’s your rocket fuel to power you into the unknown, to take the first step and to keep going. You have been tough in the past, invoke that spirit for this week’s challenges.
  4. Fortitude - it’s a lonely place being different. I get a lot of inspiration from the Frank Zappa quote: “Just because several million people think you’re wrong, doesn’t mean they’re right.” The mark of a true champion is both their ability to pick themselves up when knocked down – repeatedly, and to remain staying outside in the cold.
  5. Flexibility – Sometimes being told you’re wrong, it might just be in this instance they are right, or more often, partly right.  You need to be flexible. Treat any rejection as a form of feedback. What can you learn? What do you need to do to do different? 

Use these ‘F’ words to enable you to fully realise the potential of ‘Failure Week’ (Feb 6th-11th)

Failure Week is being promoted by the Flexible Thinking Forum, a not-for-profit social enterprise which works to develop creative thinking skills in the community. Check out www.flexiblethinkingforum.org.uk

 

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FailureWeek – The 5 F’s to encourage ‘Failure’ in your organization

  1. Feedback – there is no such thing as failure. Only feedback. By encouraging  a passion for feedback, where every step is a positive step forward in gaining greater understanding and learning is the way to success rather than being stuck in a rut.
  2. Foolhardiness – well non-foolhardiness. Take risks so long as not if it jeopardises the very survival of the business. (I love the quote from John Lanchester on the behaviour of the banks and their use of credit default swaps used which led to the financial crash: “It’s as if people used the invention of seat belts as an opportunity to take up drunk driving.”)
  3. Freedom –  give others room to explore, discover the new, even to grow and be a bigger person than you
  4. Fellowship – a lovely quaint word, but it’s about sharing, recognising a community of interest. It is a more powerful team that looks after its weak – as well as its strong, particularly if a team member is low after an episode of ‘failure’.
  5. Forgiveness – yes, if it didn’t go to plan, learn to forgive and forget, not hold grudges. ‘Where there’s blame, there is a claim’ should be extended to – it’s also very lame. 

By applying these ‘F’ words to your team or organization you can fully realise the potential of ‘Failure Week’ (Feb 6th-11th)

Failure Week is being promoted by the Flexible Thinking Forum, a not-for-profit social enterprise which works to develop creative thinking skills in the community. Check out www.flexiblethinkingforum.org.uk

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Let’s celebrate ‘Failure week’ – it will be stupid if we don’t

The idea of a ‘failure week’ to encourage people to learn from it succeeding may have made its first mistake by not calling itself ‘better failure week’, but we will all be stupid if we fail to take advantage of it.

According to news reports, A top girls’ school,WimbledonHigh School, is planning a “failure week” over the  next five days, to teach pupils to embrace risk, build resilience and learn from their mistakes.

Apparently, the emphasis will be on the value of having a go, rather than playing it safe and perhaps achieving less. The headmistress, Heather Hanbury, said she wanted to show “it is completely acceptable and completely normal not to succeed at times in life.”

Ms Hanbury’s pupils achieve some of the highest exam scores – but from Monday they will be invited to focus on failure. There will be workshops, assemblies, and activities for the girls, with parents and tutors joining in with tales of their own failures.

The idea of ‘better failure’ is to deter lazy, sloppy thinking an doing.

I would actually also extend the definition of ‘failure’ to better failure’: the key issue is both trying new and different things but crucially, learning from the experience and adapting any lessons to your new way of doing.

I would also extend the definition of ‘failure’ to embrace ‘failing to agree to mainstream dogmas and views’.

We are living ostensibly in a more tolerant age, with a tolerance marked by some welcome mainstream shifts in social mores on racism, homophobia and sexism, but a downside of greater polarity – a stronger sense of black-and-white/I’m-right-you’re-wrong in any debate or discussion.

It seems our society, I would argue, is in danger of losing its ability to be convivial, and maintain respect for each other, even if we have differing views on subjects. This perhaps caused by faster pace of change, where you have to be Yes/No before you can move onto your next decision, coupled with the nature of modern social media which can accentuate impersonal and vitriolic discourse.

In my book ‘Overcoming Stupidity’ I defined ‘stupidity’ not as being of low intelligence, but rather created by inflexible thinking without asking questions.

I also identified five levels of stupidity in people’s everyday thinking and doing.:

1 star stupidity is when you make a stupid mistake based on insufficient information, or attention to detail.

2 star Stupidity is a mistake which is correct in one context but may be less than optimum or even outright wrong in another.

3 star Stupidity is where you make less optimum decisions based on short-term interests, rather than taking into account longer-term interests.

4 star Stupidity is what I labelled ‘compound stupidity’, where one stupid idea leads to another.

5 star Stupidity – the ultimate stupidity – is repeating any 1,2,3,or 4 star stupidity: the fundamental lesson is to recognise that we inevitably will be doing stupid things. The crucial trick is to recognise, learn from, and go forth and NOT repeat the stupidity – always invent new mistakes rather than repeating old ones!

In his book ‘Adapt’ Tim Harford, aka the FT’s undercover economist, identifies three types of mistake:

There are ‘slips’, or what traders call ‘fat finger errors’ where there is insufficient attention to detail – equivalent to what I label ‘1 Star Stupidity’,

Then there are ‘violations’ – where someone deliberately does the wrong thing (which I would suggest is accommodated by what I call ‘3 Star Stupidity’ – people not taking into account the longer term punishment.)

‘Mistakes’ are things done on purpose but with unintended purposes. An idea might contain what is known as a ‘latent error’ – a problem/disaster waiting to happen. (I would propose by using a criteria between 1 to 5 star stupidity, it provides a better management tool for managing stupidity.)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

So, there you have it. Failure is lurking around the corner.

By not approaching the corner you may not come across the failure; equally you will be stuck, left behind, and maybe miss out on the pot of gold around this, or the next, or the next, or the next corner.

I hope we can make ‘Failure Week’ a permanent date on the calendar: let’s create a meme of the first full week in February as ‘Failure Week’.

It may not work, but then again….

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Say bye-bye to ‘Middleweight Creativity’

Say bye-bye to ‘middleweight creativity’ in public relations practise and take advantage of new opportunities in research and planning to transform your communications.

In a new talk ‘The Creativity Paradox’ – specially commissioned for the new Strategic Management series run by the Chartered Institute of Public Relations – Andy Green FCIPR explores how communicators can capitalise on new understanding of how the brain works, thinks and produces creativity, combined with new opportunities in research and planning.

The event takes place at the CIPR Centre in Londonon Tuesday February 28th at5pm.

Andy will explore how, by realizing the creative potential of your information and insight to create or add to your brand stories, you can gain a disproportionate share of your culture.

Success however, will only come if communicators both fully understand how the creative dimension operates coupled with harnessing the revolution in new forms of data to create what he calls ‘new school PR’.

He will examine the growing importance of creative thinking at a strategic level and the explosion of activity at a micro-tactical level, with a move away from what he labels ‘middle-weight creativity’.

The Strategic Management series aims to promote knowledge sharing, knowledge gaining and to facilitate discussion on research techniques, planning in PR and measurement and evaluation – the overall process of managing public relations activity.

This series runs alongside the CIPR’s newly founded Research and Development Unit which promotes research and development in the profession and ensures a solid research foundation for future development of public relations practice in the UK and internationally.

Andy is the author of ‘Creativity in Public Relations’ now in its fourth edition and translated into eight languages and ‘Effective Personal Communications Skills for Public Relations’ both published by Kogan Page.

Tickets for ‘The Creativity Paradox’ are priced just £20 and available from the CIPR via http://www.eventbrite.co.uk/event/2620931276

 

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Using what’s driven 10,000 years of history in your next communication

If you could unlock the keys to what drives change, what have been the motivators and determining factors that have created the world around us, just think how powerful this could be making your communications more effective.

What if you could use these keys of insight and wisdom to shape your messages?

Thus, I embarked on the task of gaining insight from the epic review of over 10,000 years plus of history by Ian Morris in his monumental historical research addressing the question in his book’s title: ‘Why the West Rules for Now’. Continue reading

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Open courses to boost your creativity and your brand story

There are great opportunities to catch me in action in Londonto transform your creative abilities or how you mange your brand story and personal brandcasting. Continue reading

Posted in Brainstorming, Brand Story, Brand You, business innovation, business strategy, creativity innovation, creativity workshop, Icon strategy, Icons, innovation consultant, innovation entrepreneurship, Managing the Creative PR team, memes, strategic business planning, training creativity, training innovation, word of mouth | Tagged , , , , | Leave a comment