The award-winning and must-see television series ‘Breaking Bad’ is a great example of the idea everyone laughs at is usually the seed for something brilliant
Apparently, the TV legend that is ‘Breaking Bad’ grew from a throwaway joke.
And the inspiration for Japanese conglomerate NIntendo to create the video game market grew from an idle conversation between its chairman and his chauffeur.
Both stories highlight the significance of your ‘Creative Ears’. Continue reading
With news of a ‘Shwmae Day’ (Welsh for ‘How are you?’) to promote use of Welsh language, particularly among the English-speaking majority in the Principality, reminded me of an idea I cooked up 3 years called ‘Spice of Wales’.
The idea was to encourage English-speakers to integrate into their everyday parlance Welsh phrases. It could lead to predominantly English-speaking people using the Welsh language more, while at the same time deepening the roots of the language in culture.
For one reason or another I wasn’t in a position to follow up and make ‘Spice of Wales’ happen. I suspect there were concerns of the idea not being palatable with those holding more strident views about promoting Welsh Language interests.
Yet the success in protecting and promoting the Welsh Language is a major achievement, to be celebrated both across Wales and the UK. Continue reading
I’m literally going to be all at sea over the next few days speaking at the Communications Directors’ Forum, sailing on the Aurora in the English Channel.
I’ll be speaking to leading heads of Comms, PR and Marketing and revisiting one of my most cherished talks ‘Overcoming Stupidity in the World Around You’.
It uses insights, lessons and guidance from my book ‘Overcoming Stupidity’.
I’ll be sharing how to use creative, flexible thinking as the nemesis of stupidity and providing useful tools and processes for dealing with the bureaucrats in your life.
I will also demonstrate that there are five levels of stupidity and how each and every one of us is guilty of doing stupidity: the challenge is how to manage it and minimize it spreading.
Among the keynote speakers are former Minister Michael Portillo and cricket legend Phil Tufnell
More details here
Valuable insights and lessons on how to manage and resource community innovation by ‘Blended Creativity’ – using offline and online resources in tandem – were highlighted when I told the story of the Barry IdeasBank – believed to be the UK’s longest running community idea resource – at the annual conference of the Royal Society for Arts, Manufacturing & Commerce (RSA) Annual Conference in Cardiff.
I am the IdeasBank founder and a RSA Fellow. I demonstrated the potential for open source innovation and crowdsourcing and how it can transform the engagement and delivery of local public services while inspiring the creative potential of local communities. Continue reading
Looking forward to sharing some of my latest thinking on the future of public relations and communications at Freshtival in Manchester.
I will be alongside a number of the PR and communications leading thinkers and doers
It will be an opportunity to reveal some of the insights and ideas contained within my forthcoming new ebook, ‘Redefine PR – or die?’ co-authored with industry luminaries Stephen Waddington (the CIPR President-elect) and Philip Sheldrake. Continue reading
There are certain things I do in my life that I’m immensely proud of.
One such is arranging for a tribute to be made to John Asprou at the last Barry Kucha event organised in support of the BarryIdeasbank (the open source innovation and crowdsourcing project which I run that is Britain’s first and longest-running community ideas resource.) Continue reading
It’s here again – Friday the 13th. And are you making the most of it – or adding it to your meme armoury?
It has intrigued me that no out there has sought to tame one of the best established memes going. With just the slightest of prompts and provocations you can get people talking about overcoming adversity, tempting fate, or something even scary, or even about luck. Continue reading
I’m fortunate in my life to have met and worked alongside so many talented people, many of whom write books.
On the one hand I always say that if you want to keep a secret put it in a middle of a book. Apparently, according to American research only 42% will read a book after graduation.
On the other I venerate and adore books. So, if someone I know writes a book I feel I owe it to them to read it. (And also knowing first-hand the exceptional commitment and dedication required to produce the manuscript. When someone asks me ‘How do write a book, I say: “You don’t write a book, you give blood!”)
When it comes to reviewing the books on review sites like Amazon, I tend to usually profer a 4 star rating rather than a 5 star to avoid it looking like a contrivance of mates-of-the-author bigging-up and vacuously hyping the product.
However, I have no hesitation in bestowing a 5 star rating of an old mate’s first novel. Continue reading
Here’s a copy of my letter published by PR Week August 16th
Your review (PR Week August 2nd) of the role of the Creativity Director in PR agencies rightly highlights the consensus of how they need to be a champion of the cause for creativity rather than the sole repository of.
A good Creative Director should be both the totem and trampoline for creativity within an agency or in-house department.
What your review did not emphasise is the changing environment and the emergence of what I call ‘Creativity 2.0’ – of managing the creative dimension within an increasingly complex and chaotic environment.
Here, the role for the Creativity Director is to be both a champion for the cause as well as taking the lead in guiding public relations practice further up the strategy food chain and into new areas of activity, while also harnessing an explosion of tactical tools and channels.
Perhaps, the job title will morph into ‘Head of Paradox’ as PR potentially could seize new opportunities, particularly with the convergence of communications’ roles where there is a profound need for compelling and authentic Brand Characterization and Brand Story-telling – and do so with less time and resource – hence the paradox.
Today, the balance is now tipped in favour of a dedicated creativity champion – or director. The real creative question is how we engage with tomorrow’s challenges.