Author Archives: andy

Are you still just letting your word of mouth happen?

Posted on March 26, 2012 by andy

Pass the word on – you can manage your word of mouth – and there is a rare chance to show off to your friends and get some cutting edge training with the offer of a unique ‘Big Mouth’ T-shirt … Continue reading →

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Is being a sports fan a key part of your identity and brand story?

Posted on March 19, 2012 by andy

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to … Continue reading →

Posted in Brand PR, Brand Story, Brand You, Branding, creativity innovation, creativity workshop, West Ham United FC | Tagged , , | Leave a comment

Supercalifragilisticexpialidocious and your word of mouth

Posted on March 8, 2012 by andy

News of the death of RobertB Sherman, the man who penned the words to the song ‘Supercalifragilisticexpialidocious’ and many other great Disney hits brought to mind two thoughts: Will they use the song title on his gravestone – and how … Continue reading →

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How you can manage your Personal Brandcasting

Posted on March 7, 2012 by andy

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to … Continue reading →

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The British Brand – a significant tool for the debates

Posted on March 5, 2012 by andy

Being British is about recognising there is a ‘British’ brand Debate about devolution and popular interest in what it means to be ‘British’ are failing to use this critical tool to help really understand and manage the issue. Whether Scotland … Continue reading →

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Can we help create a new Welsh meme of the Cwtch?

Posted on February 28, 2012 by andy

Having beaten the English at rugby can the Welsh now surpass the Irish in making their own patron saint day, St. David’s Day even more popular than St. Patrick’s Day? I think I might have found the secret weapon for … Continue reading →

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‘The Artist’ – lessons for your innovation and creativity

Posted on February 27, 2012 by andy

The triumph of The Artist at the Oscars has profound lessons for innovation, creativity and strategic management. The film scooped five awards including best picture, best director and best actor yet was a silent movie: fundamentally using a technology and … Continue reading →

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Strategic Management: the Creativity Paradox for PR

Posted on February 23, 2012 by andy

Thinking creatively helps you think different. But do you need to think different on how you use creativity in your work? Or even about why and where you use creative thinking? How do we respond to an age where the … Continue reading →

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Call the Midwife – 3 lessons for your creativity and innovation

Posted on February 20, 2012 by andy

The BBCTV series ‘Call the Midwife’ – set in theEast End of 1957 – pulls both massive viewing audiences but also provides valuable lessons for your creativity and innovation. Admittedly, I have personal reasons in hoping the show gets a … Continue reading →

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How you can be creative and innovative on Nostalgia day

Posted on February 15, 2012 by andy

Today is national Nostalgia Day (Feb 15th) on the day thatBritain went decimal in 1971. Use the occasion to encourage enjoyable, positive reminisces but also to be more creative by identifying if your world of today would be benefit from … Continue reading →

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