Author Archives: andy

Good to move on as the pioneering PR firm I founded closes after 22 years

I had mixed emotions following receiving formal confirmation that a business I originally established back in 1993, GREEN Public Relations has now formally ceased training. I am glad that it now provides a line on a previously very important part … Continue reading

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Why the West, the UK Government and the Metropolitan Police will lose the communications war against Isis and Islamist extremists

The UK Government’s efforts to fight the ‘poison of Islamist extremism’ is guilty of waging a communications war using the equivalent of pea-shooters and telegraph wires. Judging by the comments made today by the Prime Minister David Cameron and the … Continue reading

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Does a new theory and definition of ‘Public Relations’ need to embrace Darwinism in order to survive?

Good theory provides a coherent map of your world to help you both explain and anticipate the next. The quest of #PRredefined should not be about providing a new definition and theory for PR practice – but rather a better … Continue reading

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A tribute to another ‘hero’ of the London bombings

On the tenth anniversary of the London bombings I thought I’d pay tribute to an unsung hero. During one of my Tubespiration! Tours I discovered a new hero of the London 7/7 bombings – albeit someone who performed his heroics … Continue reading

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Richard III: Why PR and historians need Brand glasses: lessons from the Richard III Brand for Isis and would-be Jihadists

I took part in an excellent event at the Richard III Centre, Leicester organised by the CIPR Midlands Group. (Well done Lisa Jones for organizing.) My contribution was about the Richard III Brand and why PR people and historians need … Continue reading

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Creativity by the seaside

Creativity by the seaside – your Magnificent 7 Creative Strategies + 7 PR Masterclass Tips With Andy Green and Alex Singleton Tuesday, June 30th 4-5pm at the ‘Pop-Up University’, the Ampitheatre, Eastern Promenade, Barry Island. Wales Festival of Innovation. We … Continue reading

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The British Brand: how we can use branding to help the debate on Scottish devolution and what it means to be ‘British

The United Kingdom is in danger of breaking up – and we are all helping to make that happen by sloppy management of the British brand. The landslide victory of the Scottish Nationalist Party in Scotland in the general election, … Continue reading

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PR’s Digital Resolution – an essential must

If you want any hope of working in public relations this is your most crucial task: read ‘Public Relations’ Digital Resolution: A PR pro’s guide to a brighter future and bigger budgets’ by Stella Bayles. In my working life I … Continue reading

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Welsh identity – the need for a new plurality of narratives: Wales? Wales! Wales>

The implications of the Scottish referendum last year and the recent landslide of the SNP in the General Election signal a powerful trend towards national identity within the UK – a trend you would have expected to witness in Wales. … Continue reading

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#Maythe4thBeWithYou – the Star Wars meme

          Today is official ‘Star Wars Day’. Why? because it’s the day we say ‘May the 4th be with you’. A bad pun, but also a major internet viral success. Why is it a viral success? … Continue reading

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