Author Archives: andy

Welsh identity – the need for a new plurality of narratives: Wales? Wales! Wales>

The implications of the Scottish referendum last year and the recent landslide of the SNP in the General Election signal a powerful trend towards national identity within the UK – a trend you would have expected to witness in Wales. … Continue reading

Posted in Brand, Brand PR, Brand Story, Brand You, Branding, Leanne Wood, Plaid Cymru, Wales?Wales!Wales>, Welsh brand, Welsh Brand Story | Tagged , , , | Leave a comment

#Maythe4thBeWithYou – the Star Wars meme

          Today is official ‘Star Wars Day’. Why? because it’s the day we say ‘May the 4th be with you’. A bad pun, but also a major internet viral success. Why is it a viral success? … Continue reading

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Why PR needs #PR5SocialMissions

If you had to choose 5 issues that the public relations needs to address in order to create a better world what would they be? Public Relations is going through a revolution with much talk of ‘PR’ being dead or … Continue reading

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Why Russell Brand needs better memes & PR advice

        Election time is here and one of the most referenced names is someone who seemingly argues that we should not bother and ignore the whole thing – Russell Brand – the comedian and campaigner, as he … Continue reading

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Green’s Law of social inertia: why only 10-15% will take action

                              There is a profound reality that is overlooked by most communications professionals. They make assumptions that there may be arguments for or against, those for … Continue reading

Posted in Brand connector, Green's Law, inertia | Tagged , | 1 Comment

Why ‘Public Relations’ needs to adopt a wider social mission

                    I’m currently involved in promoting new thinking and ideas on the future of ‘public relations’ with the possible outcomes of new definitions of what is meant by ‘PR’ with the … Continue reading

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Friday 13th – meme for hire

                                  Imagine you are a surfer. Do you just plonk your surfboard on the sea surface and hope somehow you will be propelled forward. … Continue reading

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Blue Monday – January 19th

Happy Blue Monday on Monday January 19th – the symbolically most depressing day of the year. Chek out my blog post from last year where I identify a potential explanation for the phenomena here   Continue reading

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Melbourne bound to share insights on future of communications

      Looking forward to sharing my insights and ideas on the future of communications with members of the Public Relations Institute of Australia in Melbourne. I will be promoting my contribution to the #PRredefined project where I advocate … Continue reading

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What are you doing for Twixtmas?

                    What 5 things are you going to do to make the most of Twixtmas? The Twixtmas period is an ideal opportunity to do 5 things to make your world a … Continue reading

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