Author Archives: andy

The rise of Zombie Brands and why major plcs need a ‘Soul’ or ‘Spirituality’

Last week, I had a chance encounter with the chaplain at the University of the Arts London where I had been delivering some sessions on creativity at the London School of Communications. (I happened to be working in what I … Continue reading

Posted in Brand, Brand Story, Brand You, Branding, business strategy, CIPR, PC World, Zombie brand | Leave a comment

Dixons Carphone plc and PC World invent the ‘ShamSorry’ and demonstrate how to make a bad customer experience worse

        When you’re in a hole stop digging is sage advice. Sadly, it seems its guidance being ignored by our friends at Dixons Carphone plc and PC World who, in their latest actions have made a bad … Continue reading

Posted in customer service, Dixons carphone plc, flexible thinking, PC World, Stupid Aid day, stupidity | Tagged | Leave a comment

Tubespiration featured in ‘Financial Times’

The ‘Financial Times’ kindly shared my call for everyone to recognise the creative inspiration that is all around you on the London Tube (and indeed for any journey you make.) I’m offering Tyler Brule, the FT columnist whom I greatly … Continue reading

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The PC World Dixons Carphone plc bad customer experience saga drags on

The adage ‘When you’re in a hole stop digging’ seems to be ignored by our friends at PCWorld , part of the Dixons Carphone plc. Last month I reported how my individual experience and complaint probably signifies a major corporation … Continue reading

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Barry IdeasBank shares its story and creates a platform for inspiring Barry people to tell their stories

                    A busy week ahead for the Barry IdeasBank – the trail-blazing scheme, enabling people to create and share new ideas to improve their communities with the aim of becoming a … Continue reading

Posted in Barry Ideasbank, communal creativity, creativity, crowdsourcing, Manufactures & Commerce, opensource innovation, RSA | Tagged , , , , | Leave a comment

A letter to Tyler Brule

                              Thought I’d share a letter written to Financial Times columnist Tyler Brule following a recent article where he revealed what I thought was a misplaced … Continue reading

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Why you should sell shares in Dixons Carphone plc – & lessons from ‘The Computer says ‘No”

        If you own shares in Dixons Carphone plc I would advise you to sell – the company judging by its performance does not have a future – and it provides lessons for any business wanting to … Continue reading

Posted in Currys, Dixons carphone plc, PC World | Tagged , | Leave a comment

Why we need to drop the name ‘United Kingdom’ and lessons for the ‘British Brand’ following the Scottish Referendum

A profound lesson from the Scottish Referendum is that we have neglected the British brand at our peril. We came perilously close to a break-up of a once mighty tribe, and we need to draw a line in the sand … Continue reading

Posted in Brand, Brand PR, Brand Story, Scottish Referendum | Leave a comment

Why I’m hoping for closure on a home I last saw nearly 40 years ago

  I’m keeping my fingers crossed and hope I can get closure on something that has been painful to me for nearly 40 years My daughter alerted me to your web site and programme about Balfron Tower, Poplar. Youj may … Continue reading

Posted in Balfron season, Balfron Tower, Erno Goldfinger, Poplar | Tagged , , | Leave a comment

Why I’m standing for CIPR Council

It’s election time during September where members of the Chartered Institute of Public Relations vote for officers for their Institute. Here’s my election statetment. Actually, I genuinely believe all the candidates are good. So, if you are a member of … Continue reading

Posted in Chartered Institute of Public Relations, CIPR, CIPR Council, CIPR Council elections | Tagged , , | Leave a comment