Author Archives: andy

Tubespiration! Tours – Thinking Thursdays during May

Posted on May 9, 2013 by andy

Just waved my lovely youngest daughter off on her trip to Australia for a year – or more. As a parent it makes you realise the immense challenge of living by your values – and not letting your selfishness get … Continue reading →

Posted in creativity, London Underground, Thinking Thursdays, Tubespiration | Leave a comment

Your most precious asset – your ‘Brand Soul’.

Posted on May 7, 2013 by andy

I’m passionate about how organizations – and individuals – are Brands, and that at the heart of the Brand is a ‘Brand Soul’. I define this soul as ‘doing the right thing’. It obviously throws up the question what is … Continue reading →

Posted in Brand PR, Brand You, Branding | Leave a comment

Outstanding Public Relations Professional of the Year – nomination

Posted on May 7, 2013 by andy

Absolutely delighted to be nominated for the Outstanding Public Relations Professional of the Year – People’s Choice Award The award, run by the Chartered Institute of Public Relations (CIPR), aims to pay tribute to an outstanding professional performance made by … Continue reading →

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Join the Tubespiration! Tours to transform your journeys

Posted on April 11, 2013 by andy

I am launching a campaign to get people to be creative while they travel is being launched in the UK to  mark World Creativity & Innovation Week (April 15-21) Commuters are being urged to switch off their mobile phones or stop … Continue reading →

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Will news of Thatcher’s death lead to a ‘Jo Moore Fest’?

Posted on April 9, 2013 by andy

Will the news of Margaret Thatcher’s death lead to a ‘Jo Moore Fest’? Jo Moore was an adviser to the then UK Transport Minister Stephen Byers. She advised Labour MP’s during the height of the events of September 11th to … Continue reading →

Posted in PR, Public Relations | Leave a comment

Barry Kucha – celebrating Barry’s community heroes

Posted on March 27, 2013 by andy

I am extra-ordinary proud of pioneering work I am doing to get what is believed to be Britain’s first independent community ‘ideas bank’. Do visit www.yourideasbank.org.uk A key part of its working is the ‘Barry Kucha’ events. Here are details … Continue reading →

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Big Brand Theory – don’t miss the boat

Posted on March 13, 2013 by andy

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading →

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Brand + PR like a suitcase + wheels

Posted on March 11, 2013 by andy

The suitcase and wheel have lived in parallel for centuries. People’s lives are now made easier by combining the two. Continue reading →

Posted in Brand PR, Brand Story, Brand You, Branding, PRCA | Leave a comment

6 reasons why Brand is crucial to future PR

Posted on March 7, 2013 by andy

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The … Continue reading →

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On a quest to study how to make your Brand ‘weird’

Posted on March 5, 2013 by andy

Does your Town or Brand need to become more ‘weird’? Is it already weird? That’s the question I’m addressing by setting off  this week (March 8-17th 2013) on a study visit to the SxSW Festival in Austin, Texas, home of … Continue reading →

Posted in Brand PR, Brand Story, Brand You | 2 Comments