Archive

What’s going to be your 70:30:10 of how you do things in 2012?

Posted on January 6, 2012 by andy

At last the magic ingredient of Coca Cola’s success is now being shared. No, I am not talking about the tightly-guarded ingredients of its flavoured water. Rather, how it allocates its precious resources for brand communications to ensure its future … Continue reading →

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How are you telling your Brand Story?

Posted on January 4, 2012 by andy

http://youtu.be/LerdMmWjU_E I have been preaching the need for any organization and individual to have compelling brand stories at their heart. The Coca Cola Content 2020 video, which announces their change of strategy and emphasis on Content Marketing is truly remarkable. … Continue reading →

Posted in Brand Story, Brand You, business innovation, business strategy, creativity innovation, Icons, innovation entrepreneurship, memes, strategic business planning, training creativity, training innovation, Uncategorized | Leave a comment

Your New Year’s resolutions need Squeezesteps

Posted on January 2, 2012 by andy

If you have made New Year’s resolutions the critical challenge is to make them happen. Here’s where you need to use ‘Squeezesteps’. The dictionary of the future will define a ‘Squeezestep as: “Actively breaking down into smaller, more do-able, nudgeable … Continue reading →

Posted in Brainstorming, business strategy, creativity workshop, Ideas, innovation consultant, strategic business planning, training creativity, Uncategorized | Leave a comment

Be a Twixtmas masterchef -make the most of your festive leftovers

Posted on December 28, 2011 by andy

Make the most of your festive leftovers this Twixtmas Spend more time changing your world for the better this Twixtmas by keeping your time in the kitchen to a minimum. Do you feel that your festive season consists of worrying … Continue reading →

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Twixtmas is here! Give yourself a 5 day ‘happiness workout’

Posted on December 27, 2011 by andy

Twixtmas is here! You can transform your personal happiness by doing a five-day work out during the Twixtmas break between the Christmas and New Year holidays. By following some easy-to-do ‘happiness work-out’ tips devised by Professor Richard Wiseman, you can … Continue reading →

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The high-five meme – and its new meaning for Twixtmas

Posted on December 24, 2011 by andy

Imagine you are a Martian and you are watching humans behave. You will probably note how, in human society, certain physical actions are used to create a non-verbal message: if, for example, you are happy with a performance you do … Continue reading →

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What new skills can you learn over the 5 days of Twixtmas?

Posted on December 22, 2011 by andy

You have a great opportunity to learn a new skill, do something different, make your world a better place and feel better about yourself. You have a five day break where you are ‘time rich’ instead of the usual ‘time … Continue reading →

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Overcome ‘I-Haven’t-got-time-itus’ during Twixtmas

Posted on December 21, 2011 by andy

We live in an age of time poverty – there is more and more to do in a finite space of time – which can leave you frustrated by putting off many good things that can actually enhance your life. … Continue reading →

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Sad prospect of a porn-fest during Twixtmas

Posted on December 20, 2011 by andy

More people are more likely to watch porn on the Internet during the Twixtmas festive break, between the Christmas and New Year holidays, than go online to do good, or help charity. Google searches for ‘porn’ are expected to reach … Continue reading →

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Free downloadable Twixtmas pledge poster and e-greeting

Posted on December 19, 2011 by andy

What are the five things you are going to do to make your world a better place during the five days of Twixtmas – between the Christmas and New Year holidays. To help you celebrate Twixtmas and share your pledges … Continue reading →

Posted in Twixtmas, Uncategorized, word of mouth | Leave a comment