Archive

Join the Tubespiration! Tours to transform your journeys

Posted on April 11, 2013 by andy

I am launching a campaign to get people to be creative while they travel is being launched in the UK to  mark World Creativity & Innovation Week (April 15-21) Commuters are being urged to switch off their mobile phones or stop … Continue reading →

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Will news of Thatcher’s death lead to a ‘Jo Moore Fest’?

Posted on April 9, 2013 by andy

Will the news of Margaret Thatcher’s death lead to a ‘Jo Moore Fest’? Jo Moore was an adviser to the then UK Transport Minister Stephen Byers. She advised Labour MP’s during the height of the events of September 11th to … Continue reading →

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Barry Kucha – celebrating Barry’s community heroes

Posted on March 27, 2013 by andy

I am extra-ordinary proud of pioneering work I am doing to get what is believed to be Britain’s first independent community ‘ideas bank’. Do visit www.yourideasbank.org.uk A key part of its working is the ‘Barry Kucha’ events. Here are details … Continue reading →

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Big Brand Theory – don’t miss the boat

Posted on March 13, 2013 by andy

There’s a growing demand for PR practitioners to deliver Big Story Ideas – that work across multi-channels and create messages that engage more deeply, to create real passion and change. PR people have always been good at telling news , … Continue reading →

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Brand + PR like a suitcase + wheels

Posted on March 11, 2013 by andy

The suitcase and wheel have lived in parallel for centuries. People’s lives are now made easier by combining the two. These seem to symbolise how public relations theory has lived and operated in the same pace as the concept of … Continue reading →

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6 reasons why Brand is crucial to future PR

Posted on March 7, 2013 by andy

The role of ‘Brand’ in 21st century communications is likely to take on greater significance for six key reasons: Firstly, neuroscience evidence shows that people absorb, understand information better if it is communicated within the structure of a story. The … Continue reading →

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On a quest to study how to make your Brand ‘weird’

Posted on March 5, 2013 by andy

Does your Town or Brand need to become more ‘weird’? Is it already weird? That’s the question I’m addressing by setting off  this week (March 8-17th 2013) on a study visit to the SxSW Festival in Austin, Texas, home of … Continue reading →

Posted in Brand PR, Brand Story, Brand You | 2 Comments

Celebrate being Welsh on St. David’s day – with a cwtch

Posted on March 1, 2013 by andy

How can the Welsh surpass the Irish in making their own patron saint day, St. David’s Day as popular as St. Patrick’s Day? The answer may be in a very special version of a cuddle. A good old fashioned affectionate … Continue reading →

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The Bobby Moore meme – pass it on

Posted on February 24, 2013 by andy

Despite dying 20 years ago and having stopped playing football nearly 35 years ago the legend of my boyhood hero, former West Ham United and England captain Bobby Moore grows. Rather like interest will grow next year for the centenary … Continue reading →

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Tubespiration! Transforms your next Tube trip into inspiring journey

Posted on February 18, 2013 by andy

Turn your next mundane Tube trip into an inspirational journey is the aim of ‘Tubespiration’, a new guide showing how to get your next brilliant idea by using the London Underground as a creativity tool. Written by leading creative thinking … Continue reading →

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