Andy is a Brand Story expert, recognising that all great ideas are interwoven with their narrative: every idea needs a narrative, every narrative needs an idea.
Andy helps people to transform their situations by redefining their Brand Stories to create and spread great ideas and stories.
He is leading authority and author on Brand Storytelling, flexible thinking, creativity, public relations strategy, brand and personal communications inspiring audiences around the world – from San Francisco to Shanghai – to make the most of any situation to achieve more with less.
His work has been translated into eight languages. He is the founder of the Flexible Thinking Forum, a not-for-profit enterprise promoting flexible and creative thinking skills in business and the community.
He is the author of ‘Creativity in Public Relations’, which has been translated into Russian, Chinese, Polish, Indonesian, Croatian, Latvian, Lithuanian, and Korean. Andy’s book, ‘Effective Personal Communications’, shows how each of us is a phenomenal communications machine and can make our world a better place.
Andy’s other books include ‘#PRredefined’, ‘Tubespiration’, ‘Overcome Stupidity’ whichdemonstrates how creative flexible thinking is the nemesis of stupidity, ‘A Minute with Tony Blair’ inspired by a chance meeting with the then Prime Minister.
Andy is a Fellow of the Chartered Institute of Public Relations, and recipient of the Institute’s Sir Stephen Tallents medal. He is also a Fellow of the Royal Society for Arts, Manufacture and Commerce.
Andy also works as a Brand consultant where he is an associate director at Belfast-based Serious PR, Cardiff-based Working Word Communications and Wakefield-based ecommerce and digital marketing agency Statement
Each January he demonstrates how to turn a negative into a positive and promote mental health causes with his worldwide campaign marking ‘Blue Monday’, symbolically the most depressing day of the year.
Andy is also campaigning to establish ‘Twixtmas’ – the five day period between the Christmas and New Year holidays as a time for encouraging people to do social good.
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His media profile includes numerous TV appearances for BBC, ITV, BBC Five Live, Sky News and various international media.
Andy has delivered events for Microsoft in Seattle, E Bay in Paris, the UK Government (Dept. of Health, Environment Agency), Etisalat in Dubai, Pace plc, Australian Broadcasting Corporation, various state government events across Australia, numerous UK universities including Cambridge and Warwick, the British Council in Cairo, the Chartered Institutes of Public Relations and Marketing.
Andy, 56, is married and described in a BBC radio profile on him that his greatest creative success is his two daughters.