Are there lessons for you from Team GB’s strategy for winning Gold in the Olympics?
While you celebrate the latest British triumph – whether it is in the world of sport or still bathing in and reflecting on the creative genius of Danny Boyle’s opening ceremony – you can make your future better by following their strategy for success.
During the last year I have worked with various sports bodies to promote creative and innovative thinking. There are clear parallels between how the worlds of sport aim to be more successful and for you to achieve your life goals fastercheaperbetter or greener.
So what is the Team GB award-winning strategy?
On one level it involves sitting down.
Yes, by sitting down you may have more chance of winning a medal.
I better explain the cause and effect here.
Examine the fields where Team GB aims to excel: the rowing, cycling, sailing, equestrian.
They all involve sitting down. Their real commonality however, is more specific: they all are sports involving a degree of technical expertise in addition to raw human muscle.
They all also are relatively ‘minority’ sports, in the sense that not every country competes. (The heroic efforts of Hammadou Djibo Issaka, the gardener rower from landlocked Niger who only took up rowing 3 months ago highlights this sporting myopia.)
Please, I am in no way seeking to diminish the phenomenal achievements of Bradley Wiggins or rowers Helen Glover and Heather Stanning, but there are key lessons for your innovation and creativity.
Firstly, if you were playing cards what cards have you got that your competitor could not get, or would be expensive or time-consuming to acquire them?
What ways should you exploit or capitalise on these cards? It could be in your branding and memes – making sure you tell your brand story louder and in more places.
It could be further investing in your specialism or competitive advantages you offer.
It could be focussing more on less: identify your niche and climb higher within it.
When I advise my social media clients I advise them to ‘fish where the fish are’- start, get involved in conversations where people are at. I should perhaps add, ‘…but also make sure that there aren’t too many other anglers there!’
Where in your landscape are there opportunities which are rich enough to reward your efforts, yet not too crowded with others dipping in the same pool?
So, good luck Team GB in its efforts (and well done again Danny Boyle). But shouldn’t you now be doing things differently after reading this and adopting a better, more effective way to achieve the Gold medals in your life?