Monthly Archives: August 2012

Britain must re-brand itself after Olympic success

Britain should rebrand its name – possibly using ‘Greater Britain’ and evolve its Union Jack flag – using the purple of the London 2012 event – to boost the feelgood factor from its Olympics. The rebranding would provide a springboard … Continue reading

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The Olympic Opening ceremony unsung heroes: the client

Danny Boyle – or Sir Danny Boyle as I shall insist on calling him until it’s officially confirmed – has made a phenomenal creative statement with his Olympic opening ceremony. His creative genius in redefining the Opening Ceremony is widely … Continue reading

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The new verb – ‘to Danny-Boyle’

One unintended legacy of the Olympics won’t be the stadia, the investment in the next generation of sports stars, or a better Tube system but an addition to the English language. The new contribution our lexicon is a verb. A … Continue reading

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Do you have your own ‘Olympic Gold’ strategy?

Are there lessons for you from Team GB’s strategy for winning Gold in the Olympics? While you celebrate the latest British triumph – whether it is in the world of sport or still bathing in and reflecting on the creative … Continue reading

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