Monthly Archives: June 2012

Me, Ziggy Stardust 40 years on – 5 lessons for your branding

The 40th anniversary of David Bowie’s iconic album ‘Ziggy Stardust and the Spiders from Mars’ has a particular personal resonance. It was the first LP that I ever bought. For you the album still today has significance for your branding, … Continue reading

Posted in Brand PR, Branding, Personal Brandcasting, training creativity | Tagged , , , | 2 Comments

A major new resource for innovation and creativity

I have produced for the Chartered Institute of Public Relations (CIPR) a downloadable Innovation & Creativity Toolkit as part of a major drive by the Institute to transform innovation and creativity skills for its members. The Institute is providing a … Continue reading

Posted in creativity, creativity innovation, creativity workshop, Innovation, Managing the Creative PR team, training creativity, training innovation | Tagged , , | Leave a comment

Latest Wimbourne: Father’s Day at ASDA

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Posted in Uncategorized, Wimbournes | Leave a comment

Improve your word of mouth communciation skills

Word of mouth is one of the most powerful forms of communications capable of determining or shaping an organization’s corporate reputation, and the next sale of your product or service. Yet most public relations professionals fail to harness it, or … Continue reading

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How Levellers Day can make you a better ancestor

I suppose it would be inevitable that while most people were caught up in celebrating the Jubilee I was giving creative thought to alternatives. What ifs, and why nots led me to discover ‘Levellers’ Day’ (If like me, you’ve  sadly … Continue reading

Posted in Brand Story, Branding, creativity, Icon strategy, Icons, memes, word of mouth | Tagged , , , | Leave a comment

Why most of us celebrate Jubilee and Olympics but not Levellers Day.

Is one of the reasons we are in a wave of Jubilee and Olympic celebrations here in the UK that they have better memes than their rivals? Continue reading

Posted in memes | 4 Comments