Monthly Archives: May 2012

56Up & your Innovation, Creativity and Brand

I have a particular interest in the documentary TV series ‘56Up’; three of the girls featured in the ‘experiment’ were at the same school, as me in the East End of London. The series is not only of personal interest … Continue reading

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Why we are all in the Freemium business

Wake up to a brilliant opportunity that could transform your success and the wider industry. It is evident we are living through a revolution in technology, yet how many of us recognise that we are going through a revolution in … Continue reading

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Innovation and Creativity Toolkit – launch activities

  Andy Green in Scotland Marking the countdown to the launch of the CIPR Innovation & Creativity Toolkit I have produced – I am doing a series of events across the UK. Continue reading

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Scotland Tour to promote Innovation & Creativity

Looking forward to my tour of Scotland as part of a pre-launch of the new CIPR Innovation and Creativity Toolkit, I have produced with the CIPR. Here is the mailer for the tour: The CIPR Scotland Group is hosting a … Continue reading

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7 tips for Kanter’s Law – everything looks like a failure in the middle

All of us must have experienced Kanter’s Law: “Everything can look like a failure in the middle.” The great innovation writer Rossabeth Moss Kanter highlights how everyone loves inspiring beginnings and happy endings. It is in the middle however, where … Continue reading

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The myth of Sir Ernest Shackleton’s ad – an example of truthiness

It is one of copywriting’s legends. The ad used by Sir Ernest Shackleton to recruit volunteers for his expedition. Shame it now appears that it never existed – but it still provides an excellent example of ‘truthiness’. I delivered a … Continue reading

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