Monthly Archives: March 2012

April 1st is Stupid Aid Day

The world is getting more stupid. And there is now something you can do about it on ‘Stupid Aid Day’- appropriately on Sunday April 1st-. This is a chance for everyone to fight back against ‘the Computer says No’ moments … Continue reading

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How the end of the world cheered me up + innovation and creativity

Heard disturbing news on how amateur scientists can now cook up their own DNA. I instantly concluded this means the end of the world: the Frankenstein vision of an uncontrollable DNA strain/virus sprang to mind. I also took reassurance from … Continue reading

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Are you still just letting your word of mouth happen?

Pass the word on – you can manage your word of mouth – and there is a rare chance to show off to your friends and get some cutting edge training with the offer of a unique ‘Big Mouth’ T-shirt … Continue reading

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Is being a sports fan a key part of your identity and brand story?

If you support a football team is this a key part of your identity and brand story? I ask the question following a recent experience following my beloved football team, West Ham United when they played away last weekend to … Continue reading

Posted in Brand PR, Brand Story, Brand You, Branding, creativity innovation, creativity workshop, West Ham United FC | Tagged , , | Leave a comment

Supercalifragilisticexpialidocious and your word of mouth

News of the death of RobertB Sherman, the man who penned the words to the song ‘Supercalifragilisticexpialidocious’ and many other great Disney hits brought to mind two thoughts: Will they use the song title on his gravestone – and how … Continue reading

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How you can manage your Personal Brandcasting

If you mention the word ‘brand’ most people associate it with consumer goods and names like ‘Microsoft’ ‘Coca Cola’or ‘Dolce & Gabbana’. Yet, each and every one of us is a brand. You don’t have a choice about whether to … Continue reading

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The British Brand – a significant tool for the debates

Being British is about recognising there is a ‘British’ brand Debate about devolution and popular interest in what it means to be ‘British’ are failing to use this critical tool to help really understand and manage the issue. Whether Scotland … Continue reading

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