Monthly Archives: February 2011

Cwtch – a nice memorable meme to cuddle with on March 1st

I think I might have found the missing ingredient for making the Welsh St. David’s Day on March 1st much more memorable around the world. The epiphany came after a great conversation with Samantha Bishop-Thomas, the Senior Commercial Marketing Man … Continue reading

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Bobby Moore RIP – can we get a Bobby Moore meme going?

For those of you who caught my ‘One man Pecha Kucha’ show you will know that my biggest hero is football legend Bobby Moore. I promote that everyone should recognise and celebrate their heroes and use them as great inspirational, … Continue reading

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BLUE Science – isn’t time you discovered Edward Jenner?

I will be celebrating BLUE Science every third Monday of the month as part of my efforts to promote greater understanding of science – and tackle one of the great communications issues of our time, scientific illiteracy. Each month I … Continue reading

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PR Week highlights call for ‘New School PR’

  The need for the PR industry to undergo both a revolution and an evolution is highlighted in this week’s ‘PR Week’ (Feb 18), which used my letter calling for a ‘New School PR’ Full version of letter below:  Continue reading

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Either ‘Super good’ or ‘Super bad’ – the rise of extreme responses

Speaking at the National Hotel Marketing Conference in London this week I overheard a brilliant statistic from an Internet marketing expert: young male executives on average will book a hotel within 2.5 seconds, in contrast to mature females who can … Continue reading

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National Hotel Marketing Conference – know any good hotels?

Have you got any good stories/examples of hotels with a great brand story? I am speaking at the National Hotel Marketing Conference on Thursday (February 17th)  on ‘Brilliant PR and pormotional ideas for hotels’ with Debrah Dhugga of the award-winning Dukes Hotel, … Continue reading

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Is the Big Society wrongly branded?

With the current debate around David Cameron’s ‘Big Society’ initiative with its quest to redefine the boundaries of how we do things for our communal good in our society – I wonder whether he has missed a fundamental trick in … Continue reading

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A great Valentine’s promotion idea you can use

Here is a great example of excellent promotional activity – and an ideal one to share and practice on Valentine’s Day. I was taken last weekend by my good friend Geoff Roberts to the Magic Millennium event in Cardiff – … Continue reading

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The power of Self-vertising. A time to Self-vertise

Why have we needed a recession and an economic downturn to get people to do things they should be doing anyway? The thought hit me while taking part in an online debate. Perhaps, as my number one value is that … Continue reading

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The case for Blue Monday being made a public holiday.

With news that David Cameron is planning to scrap the May Day bank holiday should we consider making ‘Blue Monday’ – the third Monday in January – a public holiday instead. Imagine a day promoting better mental well-being and providing … Continue reading

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