In the age of disruption you not only need to think flexibly: you need to think flexibly faster. The tough don’t need to just get going. They need to get going faster.— Andy Green
TagsAHCM Andy Green Barry IdeasBank Barry Island beat Blue Monday Blue Monday brainstorming Brand Brands Brand You Bully-Banks business strategy Chartered Institute of Public Relations Cheryl Cole CIPR creative profiles creativity crowdsourcing Failure Week flexible thinking Friday 13th Ideas bank Ideasbank innovation innovation consultant meme Memes National Nostalgia Day NHS Coventry open source innovation opensource innovation Personal Brandcasting Porter Noveli PRCA Public Relations Royal Society for Arts RSA Strategic Management Training creativity Tubespiration! Twitter Twixtmas viral word of mouth Yvonne White
- Sam Ford on When is ‘sticky’ sticky – memes, viral & words of mouth
- Paul Arkontopoulos on John Asprou – we salute you
- andy on Why plans for branding London’s ‘Northbank’ area are doomed
- Sue Fox on Why plans for branding London’s ‘Northbank’ area are doomed
- andy on On a quest to study how to make your Brand ‘weird’
- No public Twitter messages.
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
My home office is a powerhouse for creativity – I do most of my writing here, and repository for my much of my desk-based raw materials: books – along with a collection of miscellany I seem to pick up and collect along the way.
It came as a surprise when a new friend, New Zealand academic Michael Bourk came to stay with me this week, and my bookshelf caught his eye – and his camera lens.
Apparently, he liked the shot (above) so much he is now using it for his phone screenshot.
What does your creative bookshelf look like?
I have been acting as unpaid PR Director for the campaign group Bully-Banks which represents an estimated 40,000 plus victims of mis-selling by banks of interest rate swap products to small businessesacross the UK. (One of my businesses, the Wakefield Media Centre was adjudged to have been a victim of the mis-selling by both the Financial Ombudsman and the Financial Conduct Authority Review process for mis-selling.) Continue reading
Just reading about the campaign to celebrate Lancashire Day brought back memories of my award-winning work in promoting a celebration cross the border, so to speak, promoting Yorkshire Day.
I ran a PR campaign for many years promoting Yorkshire Day on August 1st which was very successful in engaging Yorkshire people everywhere to celebrate their pride in Yorkshire – and even, showing great Yorkshire generosity and inclusivity, by bestowing ‘Honorary Yorkshireman’ status on non-Yorkshire people like me! (While also having a serious mission where we raised over the years around £250,000 for local good causes.)
So, good luck with Lancashire Day – it has lots of potential - but will it ever be as good as Yorkshire Day? –
OK there is significance that he was an important world leader.
Yet, you could argue that there are other even more significant figures who met a tragic end at the hands of assassins but don’t have anywhere near like the legendary status of JFK. (The anniversary of the assassination of Abraham Lincoln in 1865 by the way is April 15th)
I would suggest that JFK’s memory has been enhanced by being a great brand story – his untimely death having all the narrative ingredients of the classic Tragedy storyline.
JFK crucially however, has also benefited from also having the ingredients of a great meme – an instantly copy-able, replicable message. Continue reading
In my innovation and creativity classes I encourage people to develop a skill to spot opportunities, to listen out for new ideas or positive examples of good practice from unlikely sources, to adapt and apply to your own situation.
This is at the heart of your creative capacity, underpinned by a self-confidence, self-belief and self-motivation to enable you to deliver creativity in your world.
On a recent Tubespiration! Tour I discovered a new hero of the London 7/7 bombings – albeit someone who performed his heroics several years after the terrible tragedy.
The July bombings have a particular resonance for me: I missed the Aldgate bomb by 12 minutes (although I argue that we all missed it by 12 minutes). More significantly, a dear friend lost his sister in the terrorist action which prompted me to create a special ‘Hope after the bombings event’ in Leeds which explored the PR and communications issues in the aftermath of the tragedy.
If you visit Aldgate station you will see a remarkable shrine to the victims of the bombings. Continue reading
Every day I would have an hour of my precious waking time stolen from me. It was the equivalent of 365 hours a year – over 15 days of time annually I could have put to productive use.
The Beatles sung about ‘8 days a week’ to describe a busy life. Yet, despite often being labelled a ‘workaholic’, I was actually living a 6¾-ish week – and I suspect many of us are similarly afflicted.
Curiously, I have been focussing my waking energies through Tubespiration on getting people to make the most of their daily commutes to transform currently perceived as ‘down-time’ time, into valuable creative thinking time.
Yet, I have been experiencing a more costly Time Tax on my life.
I would argue that I have witnessed and experienced the future, a new way ahead to help most of us live better, healthier lives and to avoid the wasted ’23 hour day/15 days-a-year syndrome’. Continue reading
Creativity is on the menu with a starter of creative capacity building, giving you the resource to think differently, a main dish of profound insights into the changing creative world of marketing and comms, a dessert of ‘how do you make it happen’ and a takeaway of new habits, ideas on your current work challenges and more.
Thanks to the Chartered Institute of Marketing (CIM) I am the creative host for a dinner party with a difference: ‘Creativity and ideas – food for fresh thoughts. A dinner to make a difference to your work’ from 6pm on Thursday November 14th at Redworth Hall Hotel, Redworth Newton Aycliffe, County Durham.
I will be sharing my thoughts, ideas and tips on what I call ‘Creativity 2.0’ and more importantly listening to my fellow diners – all senior marketing and comms practitioners -to hear their experiences and challenges of managing creativity and the creative dimension in their work – and make what I have to share relevant to their situations. Continue reading
Enjoy our new film Tubespiration! – the Movie.
It shows the Tubespiration! process in action and how each of can transform what is typically seen as the downtime in your daily schedule – your commute to and from work – into a creative journey.
The film features the President-elect of the Chartered Institute of Public Relations, Stephen Waddington (Wadds) embarking on a Tubespiration! Tour from his regular Tube stop of Liverpool Street Station to just one stop down the line at Aldgate.
In the 2 minute journey – which wasn’t especially chosen, it just happened to be Wadds’ local station (we use your local station or journey to emphasise the universality and ‘ordinariness’ of how Tubespiration! can transform any trip) – we discover links to remarkable stories of how 10,000 Jewish children were rescued from the Holocaust, and how an ordinary Transport for London employee ignored his bosses and created a remarkable, emotionally moving, shrine to the victims of the 7/7 bombings.
During Wadds’ journey we also identified several hundred different prompts and stimuli to develop his thinking, redefine his questions, and take his thoughts into different directions. (Including a connection to a Sherlock Holmes’ novel – such is the fascinating wealth of the London Underground back story.)
Please do enjoy the short film, share and tell your friends – and why not book your own Tubespiration! experience for you and your team.
Visit www.tubespiration.com for further details and bookings
The story unfolds of how Andrew Mitchell, a Government Minister, was originally accused of calling a police officer a ‘pleb’ after refusing to let him ride his bicycle through the Downing Street’s main gates. Now it emerges that he may not after all have actually used the word, along with its connotations, and the three officers involved in the incident, as well as their Police Federation, may be culpable of not telling the truth.
Regardless of the verifiable facts of the situation or what was exactly said in the incident, it reveals a far greater truth: we believe the facts we want to believe. Continue reading