NEWS:Creativity at Stresa, Itay

The leading conference for European University Communicators – EUPRIO 2010 is featuring a series of creativity masterclasses with Andy Green.

Andy will be sharing his insights, experiences and practical knowhow with delegates from all over Europe. Continue reading

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Dr. Kelly’s death – it’s a conspiracy meme stupid!

Regardless of the response of Justice Minister Ken Clarke to allegations surrounding the death of Dr. David Kelly, rumours of a conspiracy will still linger on.

We now have a new conspiracy meme about the circumstances surrounding Dr. Kelly and his seemingly untimely and not fully explained death.

We need to include references to the conspiracy meme in any news coverage. Continue reading

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NEWS: Extra day added to Edinburgh Festival Show

An extra day has been added to the ‘One Man Pecha Kucha’ show by creativity expert Andy Green at the first Edinburgh International Marketing Festival, where he brings his talk to different workplaces in the Scottish capital.

Andy is now fully booked for his original schedule of Wednesday August 25th and is now accepting bookings for Tuesday August 24th for him to come into to present his show and also offer his Creativity Doctor services to work on any live creative problems.

Already workplaces as diverse as digital agency Blonde, public relations consultancy Pagoda PR, Government Office and the NHS are playing host to Andy’s inspiring, insightful and entertaining presentations. The events are free to book, with any charitable donations going to the NABS industry charity Continue reading

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Every unorthodoxy has its orthodoxy

Interesting response to my One Man Pechu Kucha in Edinburgh from the holy grail of Pechu Kucha, the Pecha Kucha Foundation.

I received a very nice, polite, and encouraging response from the Foundation – qualities sadly absent from many online debates and differences of opinion. But ultimately, they were not willing to sanction or mention the initiative on their web site.

It highlighted to me how every rebel has their conservatism, every unorthodoxy their orthodoxy (and hence the need for flexible thinking to be aware and manage the dialetic between these differences and different dimensions.) Continue reading

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Photoban leads to creative response

You have heard of the Taliban, there is now a new tribe, the Photoban, with Southampton FC of all people leading its charge.

I hope the Plymouth Herald does not charge me for using its cartoon, but I am celebrating its creativity in responding to a ban by Southampton FC on ‘non-official’ photographers.

Faced with the prospect of either paying for ‘official’ photos of the recent Southampton v Plymouth Argyle Division 1 encounter (which Plymouth apparently deservedly won 1-0) or not having any photos in its match report, the Herald chose another route: it got an artist to produce cartoons of the match action.

Underlying this seemingly whimsical encounter is one of the major business questions of our era: how do you make your revenue potential sweat in an era of free information resources? Continue reading

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NEWS: Creative twist to 1st Edinburgh International Marketing Festival

The first Edinburgh International Marketing Festival is providing a creative twist by bringing itself to local offices on Wednesday August 23rd.

Edinburgh-based firms and organizations can invite leading creativity expert Andy Green to visit their workplaces to present his ‘One Man Pecha Kucha’ and also offer a creativity doctor service for any creative problems.

Pecha Kucha – which is Japanese for ‘chit chat’ – is a series of presentations using 20 Powerpoint slides, each showing for just 20 seconds. Normally, it features seven different speakers, but Andy will be condensing the knowledge from his five books, 30 years experience, 20 award wins, and an ear an eye for the funny, unusual and inspirational in the one man presentation. Continue reading

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NEWS: Ghana visit by Green

Andy Green was a keynote speaker at the 3rd International Public Relations Congress held in Accra, Ghana.

Andy joined leading experts from around the  from Africa, Europe and Japan, to share strategic insights on creative communications and branding. Continue reading

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Creative people – why can’t they just share the edge?

The news story about TV personality Keith Chegwin allegedly stealing comedians’ jokes highlights the challenge of intellectual property in the online age: as soon as you create an asset you face the danger of the material being widely circulated and repeated under other people’s name.

BBC News reports the example of comedian Dan Antopolski who had to confront this dilemma after one of his one-liners – “Hedgehogs: why can’t they just share the hedge?” - won the best joke award at the 2009 Edinburgh Festival Fringe.

The joke went viral across the internet. It highlights a major challenge any creative person. Continue reading

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Super Ordinate goals – make the biggest, bestest use of them

Last week I came across a great example of the use of what are called ‘Super Ordinate goals’ in, of all places the middle of Wales.

I was speaking at a conference organised by Powys County Council sharing my insights and help to get people to think more flexibly to help them face the challenges of maintaining or improving services in an era of budget cutbacks.

I came across the organisation’s new strap line and instantly loved it: ‘the green heart of Wales

 It has simplicity, a ‘does-what-it-says-on-the-tin’ quality, it is rooted in a reality, it’s memorable, and above all, it is super ordinate. Why is it important to be Super Ordinate? Continue reading

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Different strokes for different folks

With spy exchanges in the news, another piece of the Cold War has entered my life.

I received  a remarkable piece of history in the post today.

It is what is known as a ‘piece of the Berlin Wall’.

It came into my possession thanks to a lovely lady, Sally Moran, who was in the audience at my presentation at the staff conference at Musgrove Park Hospital in Taunton recently.

Sally shared with me her story how she had lived in Berlin at the time when the city was divided by this structure - and was there when it came down. She now has some souvenirs of bits of the wall in her garage in Somerset. Sally told me how, in what was then East Germany, the structure was known as the ‘Anti Fascist Protection Barrier’.

I thought this would be a good prop to use in my talks, to illustrate how different people can interpret the same thing in different ways, particularly this juxtaposition of West and East. Continue reading

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